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4 Ways Web Design Impacts Content Marketing

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6 Tips To Improve The UX Of Your E-Commerce Site

Apr 27, 2018

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Anurag Gupta

6 Tips To Improve The UX Of Your E-Commerce Site

“Five years ago, the heroes were technologists. Today, the heroes are designers building out a user experience. You can have the most amazing technology in the world, but if it's not put in a form that's useful and desirable, you won't be successful.” ~Robert Brunner, American Industrial Designer True indeed! If an e-commerce site isn’t delivering a useful & desirable user experience, success would remain a far-fetched dream. The key challenge of this domain hinges around useful & desirable user experience where “useful” and “desirable’ changes frequently, after all you are dealing with Millennials. They expect the site to offer a seamless shopping experience, every time. They turn to e-commerce sites to avoid the hassle they face while shopping at any local store. Even small glitches, confusion or hassle can turn them off, resulting a fall in customer engagement and rise in bounce rate. Offering a seamless user-experience right from...

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Businessman pressing button on virtual screen. Man pointing on futuristic interface. Innovation technology internet and business concept. Space for text and words. Abstract background.

Mar 27, 2018

585

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Anurag Gupta

5 Simple Ways To Get More Clicks Than The Sites Ranked Higher Than You

Every business in the digital ecosystem is competing to get higher ranking on search engines. But is this competition only for the sake of ranking? Is getting higher rank the ultimate goal of all these businesses? Apparently YES but actually NOT! Getting a higher ranking is just a way to strengthening the prospects of getting more clicks. The real competition is not just about getting placed on the top spot of the search engines but majorly about getting more clicks. Logically speaking, the higher a site ranks, the more clicks it receives. And the more clicks it receives, the higher would be the traffic on the page, eventually leading to increased conversions, sales, lead generation, and other macro goals of the business. But in reality, a higher ranking is not the only way to get more clicks. While higher SERP ranking does guarantee more clicks but there are many other...

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Major Web Design Trends That Will Dominate 2018

Mar 15, 2018

738

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Anurag Gupta

Major Web Design Trends That Will Dominate 2018

Today, a website is a lot more than just a virtual representation of a company. It is the key to carve a niche in online ecosystem, build brand, generate business and earn a wider clientele; hence, its design needs to be always ahead of the curve. A website designed in the sync of latest trends not only creates a strong impression on the visitor but also keeps the brand ahead in the race of top ranking websites. That is why it is indispensable for the web designers to keep a tab on the prevailing web design trends, and keep improving the UX accordingly. And year beginning is the best time to do that. So without any further delay, let’s talk about the web design trends that are expected to rule in 2018. These web design trends would help you stay a step ahead and crush your competitors with an amazing...

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IoT Impacting Mobile App Development

Feb 28, 2018

627

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Anurag Gupta

IoT: Impacting Mobile App Development

“Anything that can be connected will be connected.” This adage holds absolutely true in today’s world where internet of things aka IoT is connecting billions of things together, be it people with people, people with things or things with things. Right from smartphones and smart cars to smart houses and even smart cities, IoT is connecting the world together and transforming it into a smarter digitized village. Innovators and creative heads of all business verticals have tapped into this technology to design and develop solutions, products and services that facilitate the idea of a powerfully connected world. But only a few have made as much use of IoT as the mobile app developers have. They have fully exploited the ubiquity of IoT in mobile app development technology to tap on new audiences and cater to the increasing demands of the tech-savvy generation. The hard-work done by these app developers has...

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5 Simple Ways To Build & Manage Your Business’s Online Reputation

Jan 9, 2019

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Anurag Gupta

5 Simple Ways To Build & Manage Your Business’s Online Reputation

“Your brand isn’t what you say it is, it’s what Google says it is.” - Chris Anderson The truthfulness of above statement gets strength if you look at the report by BrightLocal. This report revealed that today’s consumer reads more than seven reviews before trusting any business. In fact, 74% of the consumers, surveyed in the report, said that they trust a business more if it has a positive review; making all of us believe that reviews are indeed important for building and managing online reputation.  Not only reviews, there are many other ways in which a business’s online reputation can...

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A Step-By-Step Guide To Selling Your E-Commerce Store

Dec 19, 2018

2855

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Anurag Gupta

A Step-By-Step Guide To Selling Your E-Commerce Store

Whether you have other project commitments, your e-commerce store is not profiting, you have run out of resources, or are simply unable to maintain it anymore, the reasons for selling an e-commerce store can be many. Since a lot of efforts are put into setting up an e-commerce store, right from beating your brains into selecting the products and business model, invest resources in getting the online store, and sweat equity into growing it, so, when it comes to selling off an e-commerce store, the only thing anyone wants is their store to be sold at a greatly profitable price,...

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