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IoT: Impacting Mobile App Development

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Top 5 Web Development Trends That Are Expected To Rule In 2018

Feb 19, 2018

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Anurag Gupta

Top 5 Web Development Trends That Are Expected To Rule In 2018

The year gone by was very volatile in terms of web development as lots of new trends were rolled out which have added personalization to the website visitors. Whether it was instant support by chatbots, inclination towards angular JavaScript, death of pagination or use of AI for website development, 2017 saw the birth of many web technologies for developing user-centered websites. However, the year 2018 is expected to witness these trends and technologies gaining worldwide popularity, and become a revolutionary year in terms of web development.   Many trends, easing the process of website development for developers while concomitantly providing seamless browsing experience, would rule the year ahead. For a web developer, it is imperative to ride this wave of advancement in the web development trends to gain a competitive edge in the technologically-evolving web development industry. This blog throws light on the top 5 web development trends that are...

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Main social networks - Brands

Feb 13, 2018

161

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Anurag Gupta

7 Social Media Content Marketing Trends For 2018

An eye-opening Statistia report revealed that there would be more than 2.80 billion social media users by the end of 2018, accounting for more than one third (37%) of the total population. The vitality of social media has magnetized the users and marketers alike. Users now strongly rely on social media to make their purchasing decisions hence its indispensable for marketers to keep up with user’s expectations and find new ways to engage and connect with them all along. Marketers sweat and slave to penetrate into the social life of their buyers so that they can constantly create and deliver fresh, engaging content, approach the users through the right social medium and at the same time, and ensure that the marketing efforts are not outdated.   Indeed challenging! Marketers are ensuring that each effort they put in is tailored according to the highly dynamic behavior pattern of the users; failing...

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5 Mobile Marketing Trends That Will Rule 2018

Jan 29, 2018

116

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Anurag Gupta

5 Mobile Marketing Trends That Will Rule 2018

With mind-boggling growth rate of worldwide mobile users, Mobile marketing is somewhat the key to success. Owning to this quite a revolution has taken place in the marketing ecosystem in the past few years. Marketers have joined the mobile marketing bandwagon to clutch lucrative profits and paying much more attention to the needs and wants of mobile users. However, they are yet to witness greater changes and challenges. The astute marketers have predicted that mobile marketing, in 2018, would experience various inflection points that would change the way mobile marketing is done. One of the major changes that are expected in 2018 are mobile-first indexing, which Google is all set to rule out shortly. This is certainly going to create a stir among the marketer community. Moreover, Progressive Web Apps would offer the best of both web and apps for mobile users, which will open gates to new opportunities. And...

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5 Simple Ways To Increase Audience Engagement

Jan 22, 2018

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Anurag Gupta

5 Simple Ways To Increase Audience Engagement

“In this age of the customer, the only sustainable competitive advantage is knowledge of and engagement with customers.”   True indeed! Leads, sales, and conversions are the outcome achieved in later stages of sales funnel, which is primarily nurtured with the user engagement. A company that is successful in engaging its audience with its content and marketing tactic undoubtedly enjoys a competitive advantage in the digital ecosystem. However, with multifaceted needs and interest audiences keep throwing the challenge “how to engage better?” and digital marketers keep burning mid night oil to crack the puzzle. But, like anything else this challenge is also conquerable and for that, apart from a well-executed strategy, these 5 simple ways will help you to increase user-engagement and snatch better returns for your efforts.   · Know The Audience And Offer What They Want The biggest mistake any business owner can make is to put in...

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5 Things To Keep In Mind While Designing Your Business Logo

Aug 10, 2018

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Anurag Gupta

5 Things To Keep In Mind While Designing Your Business Logo

A logo isn’t merely a graphic, it’s a powerful way to tell your story to your audience. A logo is the most powerful way to quickly connect with your consumers in the most efficient way and boost your brand. All this works only when you take Professional Custom Logo Design Service and get a logo designed that is in sync with your business’s requirements and niche audience. A professional logo designer knows that a logo designing isn’t limited to design an image with vibrant color or shape; it is a lot beyond that. To get a powerful logo one needs...

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Google Increases Meta Description Length

Jun 28, 2018

240

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Anurag Gupta

Google Increases Meta Description Length: Here’s What It Means For SEO Experts

In November 2017, many SEO heads started noticing the extended length of the Google snippet in the search results. On 1st December 2017, Search Engine Land made the update official and wrote about Google updating its meta description length and increasing it to 320 characters, from the earlier 165 characters. The 165 characters limit had been restricting the content writers and marketers for as long as one can remember from writing descriptive meta description about the pages. However, after years, Google has finally increased the character limit. Now the writers can write a more elaborate meta description for their pages...

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