Content Marketing | Ankit Gupta | Last Updated: 2019-12-31
Do you know the prime reason why people turn to copywriting services for their online business? Its simple, they need organic traffic diverted to their website! If this is your answer, you are partially correct. Copywriting services aren't limited to the acquisition of organic traffic. They are availed for offering the right information to users. It is a part of the SEO strategy and when it is done in the right manner, the ranking of the website skyrocket in no time. But SEO alone cannot ooze the success rate.
Every day, umpteen searches are performed on Google. According to data released by Google, 5.6 billion searches are performed in a day. It estimates to 228 million searches per hour! That's whopping indeed. If you're reading this line, it is assured that some uplift is requisite for the website to boost its ranking. Gaining advantage isn't a tough nut to crack. All you need is to dodge some bullets to improve your website rankings. We've compiled some tips that would surely be an apprentice for enhancing the reach of the website
1. Talk in Your Audiences Language
Crafting embellished content is indeed beautiful but when it becomes tough to understand, it is pure jargon. If your reader is not able to perceive the information that you want to convey, it is of no use. This will surely deduct a follower from your list. Mimic what ticks your target audience and it will bring you closer to their requirements. Let's understand it better with an example - Sharing blog content is the easiest way to connect with users/followers. But stuffing the same keyword in the write-up wouldn't fetch increased results.
The secret lies at the bottom. Type a random service in Google's search bar and scroll to the bottom of the page. You would come across several co-relating results. That's it! You've found the magical lamp. Those words are the keywords generated as per the algorithm results. Using those keywords would surely benefit.
2. Keyword Overdose Is Injurious
Previously, we were talking about the use of accurate keywords. By availing copywriting services, the SEO game becomes even strong. But entering the keyword unnecessarily and repeatedly would not upscale the ranking of a website at all. Even the professionals of this industry assert it because it is a waste of time for the reader. Perusing the next line will help you understand it practically.
Alice went to the market to purchase red-colored heels. She found the red-colored heels in a mall and decided to buy those red-colored heels. As she saw the price tag of the red-colored heels, she denied purchasing because the red-colored heels were expensive. Thus, she wasn't able to purchase red-colored heels.
"Red-colored heels" is the keyword and has been used 6 times in a small paragraph. Owing to its repetitiveness, it assures to give its readers a terrible headache. Moreover, it will be listed under keyword spamming and would not be displayed.
3. Zero Blabbering
SEO copywriting is a creative job. The content developer unleashes the horses to reach the finest ideas and jot down the best content. From an SEO point of view, it is essential to draft the content that contributes to the upscale of website ranking. An SEO copywriter should draft the reader-centered content that delivers accurate information without breaking the flow. The prominent goal of copywriting is to create precise and relevant content for the reader.
When Google judges the content as apposite, automatically the ranking receives a boost. Even backlinking increases when your website has relevant content. With the reliable quality of content and non-forgery, getting backlinked to multiple websites is guaranteed! In a nutshell, a concise introduction, info-rich content, and zero jargon is the epitome of excellent content.
4. Your Headline Shouldnt Stink
Let's admit that everyone cannot brew an interesting headline or tagline. But, most of the people can come up with stinky ideas that hold the same significance as the letter 'P' in the word Pneumonia. If your content is optimal but the headline isn't catchy, there is a probability that followers will kiss it goodbye. Sounded monotonous? Let's understand it the other way where you'll decide for yourself.
a. How to Generate Benefit from RoI?
b. 10 Things That Are Killing Your RoI
The aforementioned are two options for an info-rich write brewed with hours of toil. Which one you think seems to be catchy & unconventional? The oblivious answer to this is option B. It has more face value that option A. When things are tweaked in the right way, they ooze success. SEO copywriters make the best use of different tools and templates that assist in weaving attractive headlines.
5. Never Forget Meta-Tags
Before you commence painting your verbal carpentry and publish it, ensure that meta- descriptions are set to guide the search engine. Meta-descriptions are like lamps that light up the path for searchers and search engines. Meta-descriptions help in understanding the reason behind why target keywords/phrases keep appearing in the content. This is another pillar for spinning money with SEO copywriting. For SEO purposes, the meta description should range between 150-160 characters.
It can be done by understanding the intent of the keyword. Neil Patel quotes, For example, say you're a social media consultant and you want to attract clients to your business. Then, your primary keyword might be social media expert advice.
He further adds, When prospective clients type that keyword into Google search, what do you think they're really interested in? What they want is clear a social media expert with advice on how they can move their online or brick-and-mortar business to the next level.
By optimizing the website with the right SEO hacks, you can easily attract more business. Even if you do not have the ostentatious marketing budget for inducing international clientele, magnetizing them can be done conveniently by practicing the right SEO techniques. Implement these to your website & witness the ranking upscale.
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