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How to Increase Your Blog Traffic?

Business & Marketing | Anurag Gupta | Updated: 2022-06-15

How to Increase Your Blog Traffic?
Every aspiring blogger or businessman who has ever tried to attract an audience for a blog knows how frustrating it can be. Though we'd all love it if readers matmaterializedt of nowhere, the fact is that it takes time and work to create a following.
Blogging can be a consistent task and it requires a heavy commitment. It is only fruitful when you see results generated through hard work, time, and at times money. Here are a few strategies to help you increase organic blog traffic

Why Should You Focus On Increasing Blog Traffic?

Increasing blog traffic on your page has many benefits chief of which are an increase in audience engagement and brand value. When you regularly maintain your blog, you not only attract potential and existing customers to your business but also investors who will look at your business as a profitable project.

Strategies to Increase Blog Traffic:

Maintaining your blog regularly requires not just time and effort but also effective strategies. While some pages and blog sites randomly buy followers that should never be the goal. Organic traffic is very well detectable over Artificial Engagement and buying an audience for your blog does more harm than good.

1. To Remember Before You Start Writing:

Here are some tips to remember before you start writing a blog. These are not related to the content of your blog or the structure in detail but are nonetheless important.
  • Create Audience Profiles to Gain a Better Understanding of Your Customers : It is important to know the people who already read your blog and the audience youre targeting before you start writing. Your goal is to develop material that will entice existing readers to connect with it while also attracting new subscribers.
  • Plan your content strategy by conducting keyword research : Keyword research is a tool used by content writers and SEO professionals. It aids in the discovery of certain terms and phrases that users type into Google and other search engines to locate the material they want.
  • Make an Editorial Calendar : Start by producing two articles every week and progressively increase your productivity as you gain experience. Keep a consistent publishing schedule. Maintain a consistent timetable and provide information regularly.

2. During You Write:

Keep the following strategies in mind while you are creating the content.
  • Make Useful and Comprehensive Content : Good quality content is the most crucial factor that Google and other search engines consider.
    • A lengthy post about a certain topic with all the details is typically a great piece of content for a blog. As a result, it is extremely advantageous to users. Long publications that cover a broad variety of topics are referred to be "pillar articles."
    • Pillar blogs are the most promising topics and you must include as much data as possible in a single long-form piece. To cover all of the major keywords in your business, you should write as many pillar pages as possible.
  • Make your content easy to read : Humans have a limited attention span. When people find difficult content on any page, they simply exit the website without reading any further.
    • To avoid this issue, make sure that your material is easy to understand. Starting with bite-sized phrases, a friendly tone, and plenty of visuals is a great place to start. Reduce the length of your phrases and paragraphs. This gives the text a lot of white space around it, making it easier to read.
    • Use visual components like photos, screenshots, videos, infographics, and other visuals. These media features add interest to your post and make it simpler to read.
  • Learn the fundamentals of SEO and apply them to your website : Contrary to popular opinion, anyone can perform SEO on their website without the assistance of a professional. You can utilise a variety of SEO tools and plugins, as well as free guidance and step-by-step tutorials.
  • How to Write Effective Headlines : The title of your work is the first thing readers see when they come across it in search results or RSS feeds.
    • More attention and clicks are attracted to blog content with a catchy title. A dull and uninspiring headline, on the other hand, will almost certainly be disregarded and scrolled through. As a result, headlines are quite important.

3. Networking:

After you have written your content, make sure to market it well. Here is how you can reach more people online.
  • Internal linking should become a regular task : It's critical to link to your articles from your existing blog entries now that you've started developing quality material. Internal linking is what it's called, and it's important for SEO. Internal links assist Google in deciphering the relevance and relationship between your website's various articles. This information is subsequently used as ranking signals by the algorithm.
    • Internal links, when appropriately placed and contextualised, will help you increase traffic and lower bounce rates. It's more difficult to get links to your articles from third-party websites. Creating links through your website is much easier.
  • Increase the number of backlinks you have : It's quite tough to obtain backlinks from reputable websites and blogs. It's not just newbies who struggle; even seasoned bloggers have trouble. You can get backlinks by collaborating or interviewing influencers, or by simply adding the link to your blog on your social media profiles.

4. General Layout of the Website

It is not just about content. It is what the reader sees, overall on your page.
  • Create visually appealing content by including images, charts, and infographics : Visual elements are preferred by our brains. Colors and objects appeal to us as humans because they elicit visceral reactions in our brains. We become more involved and engaged in our environment as a result of this.
    • It's crucial to understand that you can't just utilise any image you find online. Copyright protects images, and stealing copyrighted material can result in harsh repercussions.
    • On the internet, videos are by far the most popular type of content. Users spend much more time on blog posts that include videos than on posts that only feature text and photographs.
  • Use User-Generated Content (UGC) : User-generated content is any content that is generated as a result of user engagement on your website. This includes things like comments, testimonials, guest pieces, and user reviews. User-generated content allows you to increase website traffic by providing visitors with different ways to join and get involved.
  • Maintain a clutter-free and clean website design : Many beginners on WordPress, desire to utilise a theme with lots of pomp and show, which is unprofessional and mostly irrelevant. These themes aren't always the best choice for your website's design.
  • Bad website design discourages visitors from spending a longer time on your blog, resulting in less traffic on page. An excellent design, on the other hand, encourages them to read more, explore new sections, and spend more time.
  • Optimize Your Website's Speed to Make Your Pages Load Quicker : No one likes to wait for a website to load with all its images and graphics in this age of immediate gratification. Users will abandon your website before it has even finished loading if it is too slow. Website speed and page load time are also crucial ranking considerations for search engines like Google.
It's easy to become frustrated and give up on blogging, but once you've experienced the advantages, you'll see how your blog can help your business grow by bringing traffic to your website, aiding in the creation of a social media following, and making an impression on prospects and clients.

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