Digital marketing is considered to be one of the most important components of marketing in which the Internet and the various online based technologies are used. Examples of such Internet technologies are personal computers, mobile phones and other digital media platforms that help to promote a certain product and service.
Digital media marketing had been in development since the 1900s. But later on during the 2000s there was a vast change in the methods and techniques in which technology was used by the different business enterprises and brands as a source of promotion. With digital platforms getting incredibly popular among people businesses saw it as an opportunity to incorporate these in their regular marketing plans and strategies.
This is also because most people these days prefer using the products and services available in the online stores instead of visiting the shops physically. The concept of digital marketing is a combination of several different marketing concepts and theories like:
- Search engine marketing or SEM
- Search engine optimization (SEO)
- Influencer marketing
- Content marketing
- Campaign marketing
- Data driven marketing
- Ecommerce marketing
- Social media optimization
- Email direct marketing
- Social media marketing
- Display advertising
As per Weblinkindia.net, the field of digital marketing and its services has even extended to the media channels that work without the use of Internet also known as the non- internet channels like the mobile phones connecting through SMS or Short message service and MMS or multimedia messaging service, televisions, call backs by companies and even the ring tones that play when a call is on hold.
This extension to the non Internet channels acts as a line of boundary between digital marketing and online marketing. Probably the first example of digital marketing developments dates back to the year nineteen seventy one when Sir Ray Tomilson became the first person ever to send an email that can be even described as sending a letter to someone through the Internet without physically visiting the post office or the post box to do the same. This incident turned out to be a breakthrough in the technological field . People now got a platform by which they can easily send and receive letters to someone from anywhere and at anytime. The start of the digital marketing era as we know today started in the year nineteen ninety when a Article search engine was created as an index for the file transfer protocol or FTP websites.
Later on, computers and software were developed in such a way that they started trouble store information regarding different customers and clients for business enterprises. Soon concepts like database marketing were popularized and used by companies. And finally in the 1990s the term Digital marketing was coined. Eventually concepts like the Customer relationship management or CRM were considered to be a significant part of the marketing technology.
Another important concept that gained importance over time in Digital Marketing Service is that of lead generation. Most businesses nowadays consider it to be a vital part in the success of an enterprise . This is because lead generation allows a business to focus on its three important goals which are
- Profitability of the business along with its products and services
- Sales conversions
- Meeting the target sales goals
In the concept of lead generation, lead basically refers to a person who has shown visible interest in the products and services of the business enterprise. If a lead is provided with all the necessary information that they need to know about the product , service or the company then they can be turned into potential future customers. Leads are generated through various methods like online content through blogs or posts, coups, live events in social media sites and more.