Drive Traffic & Boost Sales With E-Commerce Web Designing
With retail e-commerce projected to grow to 4.88 trillion US dollars in 2021, hundreds of e-retail stores are being launched every day and only a well-designed ecommerce store with intuitive user interface can help you sail the waves of this intense competition. Nowadays, catchy visual elements, flashy presentation, and placing some CTAs aren’t enough to beat the competition, drive traffic and generate great business; for this you need a brilliantly designed, extremely functional e-commerce store. So far, we have designed and delivered more than 15k ecommerce stores that are offering an ultimate user experience, exceeding the expectation of users, multiplying ROI.
What Makes Our E-Commerce Web Designs Better Than The Rest?
Online shoppers don't return to e-commerce platforms with poor functionality. We are building online stores on the latest versions of popular E-commerce frameworks. When we conceptualize designs, functionality is one of the governing factors. In our designs we ensure that your E-commerce store features:
Short Loading Time
Simple Checkout Process
Product Filters for Search Ease
Dynamic Shopping Cart
Ease Of Purchase
Our E-commerce Web Designs make purchasing quick, easy and stress-free for the customers. We design E-commerce storefronts with an interface that allows customers to make purchases in two-three clicks. This leads to a rich user experience and increases sales revenue. On designing part this requires:
Clearly Visible Call-to-Action Buttons
Dynamic Shopping Cart
Streamlined Checkout Process with Progress Indicators
Clearly Displayed Payment Methods & Options
Easy Points of Contact
Well-Structured Information Architecture
Studies show that an online shopper spends close to 30 minutes in research before placing an order. We prepare a well-structured Information Architecture that, in a flash, dishes out all the relevant information a visitor comes looking for. Our E-commerce Web Designs deliver value to the visitor through engaging display of:
Featured Products/Hot Products/Related Products
Quick Preview for Products Details
In Stock/Out of Stock Features with Products
Extensive product details Page with Attractive Products Image Gallery
Special Offers & Discounts
Strategically placed Contact Information and much more
Ease Of Use
Online shoppers love the easy-to-use E-commerce stores. Our customer-centric approach helps us to deliver impeccable shopping experience throughout the website. Every single element in our E-commerce Website Designs is slotted in with first priority being visitor's convenience. Here's what exactly that means:
Easy To Navigate
Easy Sorting, Filtering & Viewing Options
Easy To Find Products
Easy Shipping Mode Selection
Keeping your E-commerce store simple and uncluttered while retaining its aesthetic appeal is key to holding visitors' attention. We avoid stuffing our designs with graphics, animations, and other visual bells and whistles that may distract customers or may even frustrate them. We ensure simplicity with:
Clean, legible text
Strategic use of iconography
Clear Images & Graphics
Use of Images & graphics that enhance and not distract
Brand Building & Recognition Value
Our E-commerce Web Designs are crafted after a strategic analysis of your business model, history, needs, objectives, target audience, competition, etc. From these details, we extract out the coherence and consistency that build Brands and etch them in customer's memory. Here's how we do it in our Web Designs.
Prominent display of your Brand Name, Logo and Tagline.
Consistency in use of colors, layouts, graphics on all pages
Highlighting features exclusive to your Brand
Customizations that fit your business' online face
Clearly Visible Contact & Support Details
Features of A Good E-commerce Website Design Services
Showing related products to customers helps you to up-sell or cross-sell your product for a better deal. This type of marketing influences the visitors to spend more time & bucks on your website by displaying the products he/she has shown interest in the past.
No customer would want to scroll through thousands of products to find the one they want. Product filtering lets your customer customize their E-commerce experience & get exactly what they are looking by filtering their search on the basis of price, size, popularity, color, popularity, design, etc.
For enhancing the overall experience of the customer keep the checkout process simple and quick. Your E-commerce website should be loaded with a dynamic shopping cart, clear check-out page, and cart page. Also, intimate the user once the payment is completed by sending an Email and allow him/her to track his order whenever needed.
Efficient Interaction Management
Be it about sending a Welcome Mail when a new visitor signs up on your E-commerce Website or flashing a Payment Confirmation Message when a customer makes a payment, such user-focused interactions contribute to relationship building, and further enhancing the overall sale prospects of the business.
Smart Shopping Cart
Stats show that around 65% of the visitors on E-commerce Websites abandon Shopping Carts without completing the transaction. In order to keep the user experience smooth and assure the customers that their products are added in the cart, integrate a small cart symbol in your E-commerce website that dynamically signifies how many products have been added to the cart.
Smooth Order Management
Whether you manage orders on your own or integrate a 3rd party system for the job, there must be a smooth, reliable and error-free flow of the data of the sales, shipping orders, customer information and other order details. The efficient management of accurate data helps you in streamlining the sales process & enhances overall user experience.
Some customers would want their products to ship immediately while others would be happy with a slow and less costly alternative; therefore, it is vital for an E-commerce website to offer multiple shipping modes to the customers. Also, to enhance the billing experience, allow the customer to calculate the shipping amount before the checkout process.
How to sell effectively through an Ecommerce Website
Build Each Page With A Set Purpose
When it comes to selling through websites, then web pages with a well-defined layout and objective are a must. Let’s understand it better with an example of Home Page of your Ecommerce website. It must be designed in a way that the buyers are encouraged to click on the category pages so that they can easily locate products they’re looking for. Wait for a sigh of relax! And once the buyer reaches a desired product page, it must serve as one-stop solution for all his doubts/queries to facilitate on-spot selling. Finally to bag the deal, it’s very important that shopping cart on website ensures an easy checkout and quick payment processing with a reliable payment gateway. Even after you’ve sold something on your Ecommerce website, a confirmation of ‘Successful Transaction’ through email, which adds credibility to your business, is also an essential part of online selling.
Make It Easy For Customers To Contact You
Being an online shop, it is crucial that you make it easy for your customers to contact you whenever needed. The contact form is the one place where the user is directly coming to contact your store and in order to increase your ecommerce conversion;it is indispensable that you design this page with sheer expertise and precision. Display your contact information in a neat and bold manner on all your ecommerce site pages; if your customers have to beat their brains to find a way to contact you then it can be bad for your sale. Don’t limit yourself to creating a page that just shows your phone number and the address, be creative and add reviews, social share icons, testimonials, reviews, FAQs and other things to keep the user engaged. Remember, an intuitive and effective contact page is a sure-shot path to increased conversion, which is the Holy Grail for any ecommerce website.
Get More Brand-Loyal Buyers
Existing buyers of your ecommerce site are a gold mine when it comes to increasing sales. Build your brand loyalty among your present users and bring them back whenever possible. According to human psychology, a user trusts to click on the buy now button on the website when he/she has made a number of visits there; and you need to encash this psychology. Lookouts for ways to get your users come back to your online shop time and again to get more brand-loyal buyers. One such way to do so is by sending personalized emails and messages. Keep reminding them about your ecommerce site and make them a priority when launching any type of marketing campaign.
Offer A Smooth Checkout Process
A number of users abandon the cart at the last moment because of the lengthy or time-consuming checkout process. Your checkout page should be simple and smooth to encourage sales. A cluttered and clumsy checkout page is a big NO for any ecommerce site as it can scare away even the most eager buyer. Reduce the number of fields, increase the payment options, allow guest checkout and make sure that you clearly specify the added cost beforehand to increase your sales. Moreover, ensure that your checkout page is secured and show trust symbols like McAfee or VeriSign to ward off any trust issues from the mind of the shopper.
Ensure Your Site Never Goes Down
The worst thing you can do to your ecommerce site’s reputation is let it become non-operational. Ensure that your site is up and performing all its functions with utmost perfection all the time. A good hosting plan is a must to prevent any type of malfunctioning on the site. It should not only be capable of handling any type of future updates but also grow with your business. Upgrade your hosting plan immediately if you feel that it is not completely satisfying your needs. A hosting plan that is incapable of handling all your orders and the future increases can have a visible negative impact on your sales.
What Makes An E-Commerce Website Function Flawlessly
A fully controlled data is a must to get higher ranking on various search engine result pages.The keywords that run through your page, whether they are in the metadata, the title tags, or the mere content, should be customizable so that you can change it, when required, to rank higher. It is also crucial for you to have a sitemap.xml file to make your page easy to crawlby the web spiders of various search engines.
Add Or Edit On-Site Codes
Ecommerce Site Management
Being the owner of your ecommerce website, make it a point to analyze your site’s performance from time to time to ensure that it is working as per your requirements. Have a customizable dashboard for your commerce site which enables you to keep a check on the stock items, sales figures, information requests and the performance metrics. Manage all your website data like the shipping orders, checkouts, and much more to stay updated on your ecommerce site.
Stats show that around 65% of the visitors on E-commerce Websites abandon Shopping Carts without completing a transaction. With our extensive range of Shopping Cart Solutions, we provide you all the power to reduce this percentage and achieve high Shopping Cart Conversions and Sales.
Empower the visitors on your E-commerce Website with safe, easy and fast payment methods. With our Payment Gateway Integration services, you can present your customers with secure and hassle-free payment gateway for a Quick Checkout experience and add value to your E-commerce business.
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