Digital Marketing | Ankit Gupta | Last Updated: 2020-05-29
Quarantine period has brought a lot of benefits with it. It has helped in making several websites strong. The tables have turned for digital marketing companies owing to the pandemic; and that's a positive turn. Many businesses have turned digital. But, the phase has brought competition in the digital world. Since the global economy has been hit and reviving different sectors is a daunting task, every domain is making the best use of different measures. The common measure taken by all for the betterment is reforming their SEO strategy. When your website has all benefits that aid in increasing its SEO ranking, you'll benefit. Trust me, if I owned a website, I'd have taken every possible assistance that sky-rockets the ranking on Google.
With each passing day, the field of SEO is evolving rapidly. I'll take you four years back in 2016 when Google brought major changes to its algorithm. It introduced Penguin 4.0 and Possom that made the search experience even smart and semantic. Prior to it, Hummingbird and PageRank were also updated as per requirement in the last decades. The year 2020 has more in its sachet that'll increase website ranking on Google.
If the SEO game is weak, don't expect Google Algorithm to do the tough work for your website. There are certain factors related to the SEO that play a key role in determining the rankings of the website on Google. If the rankings are low, it is advisable to acquire professional SEO services in India for oozing the best with less investment. SEO services emphasize on the crux of the matter. When you search the internet, there are hundreds of tips, hacks, and advice related to everything that builds the reputation of a website to increase its ranking. Though we'll not discuss those hundred hacks, we'll highlight some crucial factors. By implementing these factors, you can assure the success of a website.
We often talk about content is the breadwinner of the SEO. However, it needs a helping hand and no one else than backlinks can do it better. When a website, whether noted or novice, is associated with another trusted website via a backlink, Google automatically identifies it as a trusted website. Besides, the flow of organic traffic is increased towards the website owing to its credibility. Backlinking also helps in gaining subscribers/followers on social media. When the link of the website is shared on a Twitter handle, Facebook Page, YouTube channel or Instagram Page, users tend to click it and may subscribe/follow if it ticks them. It reminds Google of the website being popular and credible, which in return, upscale the rankings.
In the previous point, we initiated that content is the king. Indeed it is because, without content, a website is like a lifeless body. To breathe life into the website, it is a must to include the trigger words to incorporate genuine content with less jargon. Write-ups including blogs, articles, press releases, descriptions etc., are the most common ways to include the target keywords. But the game doesn't end here. Your website SEO content, including target keywords, should be relevant and catch the interest of the visitor. Moreover, keywords should be selected that are widely used for search results. This can be done by using the right keyword tool. When the content of a website is not updated, its Google rankings begin to depreciate. I understand that crafting fresh content on the same topic can be monotonous, especially when there's a lack of information. But drafting the same with minor changes and injecting fresh keywords can turn the tables in no time!
Image optimization and SEO rankings- sounds like a relationship between gasoline and horse-cart. Let's bust the myth for all those who believe that image optimization doesn't play a role in uplifting a website's ranking. Imagery with not-so-detailed content is visually appealing as it provides more value than textual content. Appropriately optimized images pop up immediately in the search results. The more they're associated with the target keyword, the more likely they're to be placed in the top search results. In simpler words, images signal the search engine about their relevance due to the descriptive text.
Let's focus on the load speed of the website. One of the highlighted reasons for low website ranking is poor website loading. It also includes the loading speed of a webpage. Since 2010, it has been a major ranking factor but changed in 2018 when ranking factor to mobile searches by Google. In 2018, it was stated that not more than 1.3 seconds should be taken by a webpage to load on mobile screens. Furthermore, the size of the mobile webpage shouldn't exceed 500 KB. It isn't about winning the loading game by some milliseconds but not leaving a negative impact on users.
Arguably, SEO stands on the foundation named keyword research. When you find the right LT keywords, website rankings can sky-rocket smoothly, and trust me, the results are measurable. Using keyword tools is of great help but let's move a step ahead and find the keywords in the right way. Type something in the Google search bar but do not hit the enter key. Wait for a second and there'll be a dropdown that'll show all trigger words. These are 'Suggest words' by Google itself filtered as per the searches made that tell what people are looking for. In the simplest words, these keywords are the best trigger words that will churn the website to ooze the best results.
It is a possibility that Google fails to identify the existence of your website that results in depreciation of the ranking. This glitch is the crawl error or simply crawler. It is a loophole that prevents Google from viewing a website. If anyone faces this trouble, I'd suggest using Google Search Console. It inspects the URL of the website/webpage and displays the page on how it views your website. It will detect everything and present the report, and on its basis, you can make the required changes easily.
It's a common but ignored factor that contributes to the downscale of website ranking. There are chances of having a lot of duplicate of co-related content on the website. Since algorithm modules are modified frequently, there are chances that excessive duplicity will lead to rank depreciation. I would not prefer this because it takes a lot of time and investment to build the reputation of the website. Here's the permanent solution to it. Since you take the backup of the website and save it on the cloud, just kick out the images and posts that are no longer relevant. It hardly takes 30 minutes to de-clutter the website.
Improving website rankings on Google doesn't revolve around tips and tricks. It is about understanding the pathways Google is paving via its updates. It has evolved and it will continue evolving for exciting changes in the forthcoming years. When all the above-stated factors are considered, the user will get the optimal experience.
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