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May 22, 2020

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Ankit Gupta

The Digital Marketing Strategy Kit

What all is required to launch a product in the market? You checklist should have a website that remains up to date and a digital marketing strategist. Trust me, this combination is enough to upscale the website rankings without splurging. As of now, the ever-evolving domain of digital marketing is witnessing different advancements. Today, a digital marketer breathes, drinks, and sleeps the modern tools of trade.   When you have the right bunch of digital marketing tools, it becomes easier to maintain the sanity of the business. Behind the flawless digital marketing solutions lie a set up of strategies and tools that mould things in the apt manner. Whether it’s a pint-sized marketing team or a huge set up, they are widely using marketing tools to make their stratagem stronger. Here’s a list of some tools that support the digital marketing strategy.   Categorization of Digital Marketing Tools In the...

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May 5, 2020

314

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Ankit Gupta

How Web Designing Sector Benefits from COVID-19

COVID-19 is a deadly pandemic that initiated from China and now is wreaking havoc worldwide. It has wiped off a sizable population from different countries across the longitudes and latitudes. This pandemic is deadly for humans but has jeopardized the website design industry. It has all sorts of effects on it that are negative and positive.   The negative impact of COVID-19 has pushed companies to operate in a different manner. Things have juggled in decision-making, productivity, and changes in volume. Hence, every business is taking the best measures for delivering the optimal quality work to their clients.   However, no website designing company is facing any loss. Most of the deliveries of groceries are being made via applications. Not just these websites, but entertainment websites are modifying their frame for providing a new experience to the user. What’s more? Many websites are being updated that can boost their Google...

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Apr 25, 2020

399

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Ankit Gupta

10 Tips for Safeguarding PHP Websites

Technological advancements upscale frequently. Some or the other day, technical advancement cease no chance to awestruck the mankind. Though such advancements have made our lives easier by becoming an inextricable part, they have their cons as well. Since a lot of CMSs are used for sharing information on the public platform, they become soft targets for cyber criminals. Hacking and phishing are common problems that website owners face frequently. Today, most of the people remain unaware of foreign invasion in their website records.   Unless there’s a properly formulated defense module against cybercrime, you cannot remain offensive towards it. It takes an HTML coding for conceiving a website and JavaScript knowledge to make it attractive. Even adding some plug-ins can boost the functioning of the website but, they do not guarantee protection from cybercrimes. Joomla, WordPress, Drupal etc., are created using PHP scripting. Every PHP development company worldwide uses some...

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Apr 14, 2020

443

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Ankit Gupta

Save Money with 5 Benefits of Having a Business Website

Its 2020 and business persons who do not have a website yet, this write-up is drafted especially for them. Over the decade, the marketing industry has witnessed a lot of new marketing practices. This has empowered the buyer and seller of today. In this era of technology, many sellers own a website, even if they have a small scale business. Having a website for the business reduces FOMO by 33% annually. An increased business success rate became possible for business owners by availing professional web design services for creating a small website.   There are several reasons for a small business owner to have a website in 2020. It is an apprentice that can benefit growth by generating revenue with minimal investment and time. So, listed below are some reasons for having a website for small scale businesses in 2020.   1. Credibility for Business Let’s understand it practically. A...

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Mar 16, 2020

411

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Ankit Gupta

Untold 6 Tips That Generate Leads on LinkedIn

LinkedIn is a website that doesn’t need a formal introduction. This employment and business-oriented website have been a hot topic for over a decade. Even today, millions of people from all over the world rely on this website. Since inception, it has been bridging gaps between jobseekers and employers. — We’ve been familiar with this use of LinkedIn, right? But what if I add that LinkedIn has been a marvelous apprentice in generating leads?   In the middle of 2019, LinkedIn winged its way up in generating B2B leads. As per a report submitted by a reputed portal operating from...

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Mar 6, 2020

661

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Ankit Gupta

6 Tips you’ve been missing in Email Marketing!

Today, almost every business operating on a small scale or large scale has a website. With a website, it becomes convenient to reach the customers, generate leads, and convert them into clients. How leads are generated? What is the right way to stay in touch with customers to retain them? A resounding answer propelled in the head is email marketing. Undoubtedly, email marketing is a crucial pillar of digital marketing and it assists a brand in reaching its target audience on an extensive scale. However, I’ve observed that even today there are several businesses that keep email marketing at bay....

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