iOS Vs. Android User Behavior: Impact On Mobile App Development

From making purchases to gaining information, from booking tickets to controlling the gadgets in the house, from socializing with people to managing money accounts, today, there is a mobile app for everything. Despite the high number of mobile apps present in the app stores, tens of new mobile applications appear on Google Play Store, Apple App Store, and all others. With the increase in the number of apps, the competition to survive has also intensified. Today, there are a number of factors that mobile app developers need to keep in mind while building an app and user behavior is one of the top ones.   When it comes to mobile app development, it is the size of their respective play stores and the apps in them that play a major role in the decision. As per a study by Statista, Google Play Store had around 2.6 billion apps in 2018...

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5 Effective Ways To Minimize Bounce Rate & Boost Conversions

The biggest and scariest dream of any website owner, online publisher, or even a part-time blogger is seeing their visitors turning away from their site right after loading the first page. A high bounce rate is indeed a killer for all businesses. Whether the visitor is returning from the product page, the main landing page, or simply your blog content page, seeing them bounce off can be a nightmare come true. However, there are some very valid reasons why visitors bounce off from a page and understanding them can help in minimizing the bounce rate and even boosting the conversions. If you are also a victim of constantly increasing bounce rate, here are some effective ways that can save your site and not just get your visitors to stay longer and engage more with the site but also convert into loyal re-visitors.   Avoid Silly Pop-Up Calls To Action One...

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How To Set Up & Track Accelerated Mobile Pages In Google Analytics

Google AMP or Accelerated Mobile Pages have been gaining popularity among the web developers ever since it first appeared on the World Wide Web in February 2016. This open-source technology allows the publishers to get near-instant loading speed for their articles. While this initiative was only limited to the top stories feature on Google search results, over time, AMP pages started showing up as a result for various search queries. Launched as a competition to Facebook’s Instant Articles and Apple’s News, Google AMP started gaining popularity among publishers. Many bloggers, publishers, and news article sites have been turning towards AMP and in order to analyze the performance of these pages, they are setting it up with Google Analytics.   Setting Up Accelerated Mobile Pages To WordPress With AMP official plugin launched on December 7th last year, the need to embrace Accelerated Mobile Pages in 2019 has increased. Moreover, this AMP...

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5 Effective Ways To Strongly Connect With Your Buyers

Gone are the days when companies would institute its representatives to public groups to convey their message and get people connected with them. Today, the buyers have grown smarter than ever while their reliance on sales reps and company advocates has minimized. They no longer ask for the advice of a company’s representative, rather they turn to the internet and perform an in-depth research by themselves. They trust the words of their friends or known ones more than they trust someone who is paid to advertise their products. Moreover, their connection is stronger with social media than it is with other channels of marketing. And if you are trying to connect with the buyers of today, these things need to be kept into close consideration. In order to build strong connections with the buyers, companies need to employ advanced and innovative ways. In this write-up, we have discussed some effective...

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Design Thinking: An Effective Strategy To Boost Customer Engagement

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5 Web Development Trends To Stay Updated In 2019

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