Every business in the digital ecosystem is competing to get higher ranking on search engines. But is this competition only for the sake of ranking? Is getting higher

“Anything that can be connected will be connected.” This adage holds absolutely true in today’s world where internet of things aka IoT is connecting billions of things together,

An eye-opening Statistia report revealed that there would be more than 2.80 billion social media users by the end of 2018, accounting for more than one third (37%)

“In this age of the customer, the only sustainable competitive advantage is knowledge of and engagement with customers.”   True indeed! Leads, sales, and conversions are the outcome