How Content Can Be Helpful In The Awareness Stages Of Sales Funnel

Content is not just the king in the domain of marketing but it is not turning out to become the kingdom itself. Whether we talk about the awareness stage, the evaluation stage, or the purchase stage, content plays a key role in pushing the audience down the sales funnel to make them loyal to your brand. And its greatest importance is in the first stage, i.e., awareness stage.   Making the audience aware about your product, service, or brand is of utmost importance and content can be the tool to spread the word. Offering rich and informative content can help you introduce your business to your audience and create its value in their minds. Whether you bring together your own team or take the content writing services of an expert, your content can work wonders in the awareness stage of your audience. Here’s how.   Defining The Stages Of Audience...

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Why Creativity Is Important For UX Designers & How To Find It?

"Necessity is the mother of invention, it is true, but its father is creativity, and knowledge is the midwife." Rightly quoted by Jonathan Schattke! However, I’d like to add my own thought into this quote to give it a complete feel for the designers; ‘creativity gives birth to originality and value in anything that we undertake’. As for designers, creativity lets you stand apart from the old and clichéd designs. It enables you to reap new and fresh ideas and create something that adds value to the experience your target audience has in your creation. It brings about innovation in design and makes you offer a user experience that compels the users to engage and come back. Various networks of our brain come together, to create something that has never been done or seen before in design. For the UX designers, creativity is not just about the sudden flow of...

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PHP Trends To Look Out For In 2019

While there are a number of content management systems like WordPress, Drupal, Magento, etc., that today’s developers use to develop websites, nothing beats the feel, look, and functionality of a website developed using PHP tools and framework. Those in the development community would be well-aware of PHP and its benefits for developing websites. Offering open-source customization, e-commerce solutions, rapid application development, CRM integration, and custom PHP development for apps and websites, PHP is one of the most cost-effective programming languages. In fact, many biggies of the digital world like Facebook, Wikipedia, and WordPress are also developed on PHP codes itself. Seeing this, it won’t be wrong to say that using PHP codes for developing a website or web app would guarantee success. However, to stay at the top of your game in PHP development, it is important to look out for the PHP trends that are ruling in 2019. If...

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Accelerated Mobile Pages: How AMP Affects SEO

The inclination of Google towards mobile-friendly websites became apparent when it launched Mobilegeddon update in 2015. Ever since, it has launched various algorithm updates and listed ranking factors like mobile-first indexing, mobile site speed, etc., to prove that having a mobile-friendly website is important for Google ranking. On February 24, 2016, Google launched its official project Accelerated Mobile Pages and attracted more than 1.7 billion sites for AMP page upgrading within a year of this launch. As an open-source initiative, Accelerated Mobile Pages allow the publishers and site owners to create a mobile-optimized page just once which will instantly load every time a user tries to open it. These pages not just offer a lightning-fast page loading but also increases the dwell time on site while minimizing the bounce rate. All this plays a crucial role in search engine optimization of the site for higher ranking. For those who have...

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5 Must-Know WordPress Design & Development Trends For 2019

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5 Simple Tricks To Boost Your Brand Awareness Online

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