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5 Things To Consider While Designing A Logo For Branding

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5 Reasons Why Businesses Need A Digital Marketing Strategy In 2018

Sep 20, 2018

770

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Anurag Gupta

5 Reasons Why Businesses Need A Digital Marketing Strategy In 2018

Mobile marketing, social media marketing, email marketing, content marketing, SEO, PPC, CRO etc., are not new words in any marketer’s dictionary in 2018. Today, these terms form the basics of digital marketing, a marketing strategy that enables the businesses to build an online presence and enhance it for better online visibility among the target audience. Digital marketing analyzes the real-time situation of the audience and helps the businesses target these audiences with tailored marketing tactics. It not only lets the business target the 4 billion internet users but also helps them streamline their marketing to the intended audience in a cost-effective manner. Indeed, having a digital marketing strategy in 2018 is indispensable for any business to gain a competitive edge in this ever-evolving tech-era. And the list does not stop here. Given below are the 5 reasons why businesses need a digital marketing strategy in 2018.   Digital Marketing Helps...

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5 Things To Keep In Mind While Designing Your Business Logo

Aug 10, 2018

895

1

Anurag Gupta

5 Things To Keep In Mind While Designing Your Business Logo

A logo isn’t merely a graphic, it’s a powerful way to tell your story to your audience. A logo is the most powerful way to quickly connect with your consumers in the most efficient way and boost your brand. All this works only when you take Professional Custom Logo Design Service and get a logo designed that is in sync with your business’s requirements and niche audience. A professional logo designer knows that a logo designing isn’t limited to design an image with vibrant color or shape; it is a lot beyond that. To get a powerful logo one needs to consider many aspects that play a vital role in designing of a great logo. Lets read about 5 such things that should be considered while designing a business logo:   Target Audience: Relatable & Relevant The first thing that needs to be kept in mind while designing a business...

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Google Increases Meta Description Length

Jun 28, 2018

656

2

Anurag Gupta

Google Increases Meta Description Length: Here’s What It Means For SEO Experts

In November 2017, many SEO heads started noticing the extended length of the Google snippet in the search results. On 1st December 2017, Search Engine Land made the update official and wrote about Google updating its meta description length and increasing it to 320 characters, from the earlier 165 characters. The 165 characters limit had been restricting the content writers and marketers for as long as one can remember from writing descriptive meta description about the pages. However, after years, Google has finally increased the character limit. Now the writers can write a more elaborate meta description for their pages and entice the readers with richer and substantial content information. As per a Google spokesperson, “We recently made a change to provide more descriptive and useful snippets, to help people better understand how pages are relevant to their searches. This resulted in snippets becoming slightly longer, on average.” With the...

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5 Simple Tips To Make Your Android App Successful

Jun 19, 2018

547

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Anurag Gupta

5 Simple Tips To Make Your Android App Successful

Today, Android mobile operating system is ruling the mobile app development industry with more than 60% of the total market share. Android app development is a low-cost solution that helps the businesses in extending their online reach through an engaging experience. It is compatible with hundreds of mobile devices and can easily target the 800 million Android users present worldwide. Majority of businesses are leveraging the power of Android app to reach out to this large audience base and boost their online visibility. However, they have to face a tough competition and they also have to ensure that their app survives and succeeds in the highly competitive world. This write-up comprises of some simple tips to guarantee success in your Android app development efforts. So without wasting any more time, let’s get started on the 5 simple tips to make your Android app successful.   Go For A Free Or...

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4 Ways Web Design Impacts Content Marketing

Jun 6, 2018

915

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Anurag Gupta

4 Ways Web Design Impacts Content Marketing

A recent study pointed that content marketing, while costing 62% less than any other form of marketing, generates three times more leads for any business. No wonder, 90% of all organizations invest over 25% of their marketing budget on content marketing. These organizations are leaving no stone unturned in designing fool-proof content marketing strategies. They are consistently creating and distributing contents that can engage their audiences however the success of content marketing also depends on some other factors and web design is one of the crucial ones amongst them. Content marketing efforts can be fruitful only if the content they...

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6 Tips To Improve The UX Of Your E-Commerce Site

Apr 27, 2018

519

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Anurag Gupta

6 Tips To Improve The UX Of Your E-Commerce Site

“Five years ago, the heroes were technologists. Today, the heroes are designers building out a user experience. You can have the most amazing technology in the world, but if it's not put in a form that's useful and desirable, you won't be successful.” ~Robert Brunner, American Industrial Designer True indeed! If an e-commerce site isn’t delivering a useful & desirable user experience, success would remain a far-fetched dream. The key challenge of this domain hinges around useful & desirable user experience where “useful” and “desirable’ changes frequently, after all you are dealing with Millennials. They expect the site to offer...

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