5 Simple Ways To Build & Manage Your Business’s Online Reputation

“Your brand isn’t what you say it is, it’s what Google says it is.” - Chris Anderson The truthfulness of above statement gets strength if you look at the report by BrightLocal. This report revealed that today’s consumer reads more than seven reviews before trusting any business. In fact, 74% of the consumers, surveyed in the report, said that they trust a business more if it has a positive review; making all of us believe that reviews are indeed important for building and managing online reputation.  Not only reviews, there are many other ways in which a business’s online reputation can be build. Apart from having positive reviews, strategy to minimize the impact of negative reviews, sharing insights, having a user friendly review submission form, keeping eagle-watch on competitor’s online reputation management strategies, there are a lot of tasks and things one needs to do to build and manage online reputation. ...

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A Step-By-Step Guide To Selling Your E-Commerce Store

Whether you have other project commitments, your e-commerce store is not profiting, you have run out of resources, or are simply unable to maintain it anymore, the reasons for selling an e-commerce store can be many. Since a lot of efforts are put into setting up an e-commerce store, right from beating your brains into selecting the products and business model, invest resources in getting the online store, and sweat equity into growing it, so, when it comes to selling off an e-commerce store, the only thing anyone wants is their store to be sold at a greatly profitable price, in a quick and hassle-free manner. To do this, it is indispensable that you have a well- thought strategy to ensure that your e-commerce store fetches best values and goes into the hands of someone who can nurture it just like you did. For this, you need to be aware...

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5 Things To Consider While Designing A Logo For Branding

A logo tells your company’s story. Technically logo is just a collection of pixels but in fact, it is vital in company’s branding and reflects brand’s vision & authenticity. The world’s most effective logos, like Google, McDonald’s, Coca-Cola etc., reflect a synergy of well-chosen color, fonts, and images that work in perfect harmony to recite their entire brand story in a sleek and concise image. Apart from that, these exemplary logos of big brands are also responsive to flow into any screen resolution and flexible to employ across infinite mediums for effective branding. After studying the most effective logos of all times and the current logo design trends, we’ve compiled the list of the factors that make a logo potent enough to be the face of the brand and represent it in front of the target audience. Given below is the list of the 5 things that businesses should consider...

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5 Reasons Why Businesses Need A Digital Marketing Strategy In 2018

Mobile marketing, social media marketing, email marketing, content marketing, SEO, PPC, CRO etc., are not new words in any marketer’s dictionary in 2018. Today, these terms form the basics of digital marketing, a marketing strategy that enables the businesses to build an online presence and enhance it for better online visibility among the target audience. Digital marketing analyzes the real-time situation of the audience and helps the businesses target these audiences with tailored marketing tactics. It not only lets the business target the 4 billion internet users but also helps them streamline their marketing to the intended audience in a cost-effective manner. Indeed, having a digital marketing strategy in 2018 is indispensable for any business to gain a competitive edge in this ever-evolving tech-era. And the list does not stop here. Given below are the 5 reasons why businesses need a digital marketing strategy in 2018.   Digital Marketing Helps...

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5 Things To Keep In Mind While Designing Your Business Logo

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Google Increases Meta Description Length: Here’s What It Means For SEO Experts

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