Mar 6, 2020
Today, almost every business operating on a small scale or large scale has a website. With a website, it becomes convenient to reach the customers, generate leads, and convert them into clients. How leads are generated? What is the right way to stay in touch with customers to retain them? A resounding answer propelled in the head is email marketing. Undoubtedly, email marketing is a crucial pillar of digital marketing and it assists a brand in reaching its target audience on an extensive scale. However, I’ve observed that even today there are several businesses that keep email marketing at bay. Instead of utilizing the best of technology, businesses are maintaining distance from it just to witness degradation in the future. During my professional life as a digital marketer, I concluded that email marketing promises better results as compared to the social media giants like Twitter, Facebook, and Instagram. That’s a...
Feb 26, 2020
“Can somebody tell me how to backup Outlook emails manually?” I came across this question on Quora while scrolling as I’m an active Quoran. Before answering it, I was keen to know what others have to say. Interestingly, there were many appropriate answers to this question. Hopefully, that person got the right answer to the question. Then I thought to share my answer in this blog rather than jotting it down on Quora. Over the years, email marketing has gained pace in the digital marketing industry. It is one of the most convenient ways for reaching an anonymous audience within a blink of an eye. Many companies today utilize email marketing services for sending adverts, solicit sales or donations etc. Furthermore, it is regarded as an unmatchable marketing strategy for building brand loyalty with potential customers. Since many corporate offices use Outlook emailing clients, keeping the record of...
Feb 17, 2020
“ROFL, LMAO, LOL, HAHA” etc., are some abbreviations we often use in our daily lives. I admit using these a lot while chatting on WhatsApp or whenever I come across memes. I’ve realized that humor has become an inextricable part of our lives. Whatever the situation is, there are humorous things that bring a Cheshire cat smile on our faces. Even I have a funny rib inside me that hardly comes out. Anyway, I was just thinking that what would happen when some humor would be blended in business. I mean it is pure creativity for fostering the business. Alright, let’s cut it short. Humor is a great tool for increasing the reach of a business. Writing jokes will not do the job alone. You need to incorporate humor in the right manner. This is usually a hard nut to crack. If I compile in a nutshell, I’d say...
Feb 11, 2020
Around 73% of websites have a common reason for a graph the upscale to increased bounce rate. Do you know that reason? If you’re thinking design, then you’re partially correct. An outdated design, poorly crafted content, and slow loading are sufficient to drop a negative impression on visitors visiting the website. Whenever a website becomes slow and takes more time to load, it depreciates the profit. How? It happens because conversion rates are deterred. It has become essential to strike a balance between website aesthetics, the quality of content it has, and the time taken by web pages to load. Without balancing the on-website media, one cannot achieve the desired results. Hence, approaching a company offering professional web design services becomes essential. Incorporating the right elements and removing the undesired ones will surely help in making the website stand out without compromising page speed. Here are some professional tips...
Feb 1, 2020
Jan 30, 2020