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Pay-per-click advertising is becoming more competitive by the day, as search engines and social media compete for a piece of the pie. When purchasing online, an increasing number of consumers rely on paid advertisements, and staying at the top of the SERPs is more difficult than ever. As a result, staying current in a fast-paced business like paid advertising is a problem in and of itself. It is, nevertheless, far from impossible to gain a thorough grasp of it. The following paragraphs go over the most recent PPC statistics that influence the market as we know it today, from ROI and CTR to budget allocation and conversion rates.
PPC Statistics in General
- For every $1 spent on Google Ads, businesses typically earn $2.
According to the figures above, Google Ads has a 200 percent ROI. It\'s important to note that this is an average because the ROI in Google Ads is influenced by a variety of factors. However, it appears to be sufficient justification for small firms to continue to invest in sponsored advertising. According to Wordstream research, the average small business spends between $9,000 and $10,000 per month on Google Ads campaigns.
(Wordstream, Google Economic Impact)
- 62% of marketers intend to boost their PPC spending.
PPC Budgets will continue to rise, according to nearly two-thirds of marketers. Only 35% of marketers, on the other hand, will not change their PPC spending. In terms of ad formats, PPC advertising statistics show that 49 percent of marketers plan to raise their investments in social ads, while 60 percent plan to expand their investments in-text ads.
(Acquisio)
- 45% of small businesses advertise through PPC advertising.
According to a Clutch survey, 45 percent of small business owners rely on PPC advertising, even though PPC accounts for only 30% of their marketing expenses.
PPC is one of the top three sources of on-page conversions, according to Clutch.
(Formstack)
Hanapin\'s important PPC statistics also show that PPC budgets will continue to rise. More than half of the professionals polled (62%) indicated they planned to boost their PPC budgets in the coming year. In addition, 68 percent of brands indicated their PPC budgets were higher than last year, 18 percent claimed they were \"far higher,\" and only 9% said they had a lower PPC budget.
- Consumers seek local businesses on the internet in 97 percent of cases.
(BrightLocal)
Consumers use the internet to find local businesses 97 percent of the time, according to BrightLocal data from 2017, with 12 percent doing so daily. This data reveals how dependant we are on the internet to fulfill our consumption needs. It also demonstrates how profitable PPC ads can be if the correct demographic is targeted and enough PPC traffic is generated. Because almost everyone uses the internet to look for local businesses, a well-placed sponsored ad could lead them to you.
- Paid search budgets make for 39% of all marketing budgets.
According to PPC advertising statistics from a recent study, paid search is one of the most effective digital marketing platforms. Paid search accounts for about 40% of advertisers\' total budgets, followed by paid social at 18% and display advertising at 16 percent.
(Source: Marin Software)
- Mobile accounts for 9.52 percent of all PPC clicks.
PPC clicks on mobile account for 52% of all clicks. Furthermore, mobile accounts for 70% of paid search impressions. If you haven\'t already, now is the time to take advantage of mobile.
(BizTraffic, Marketing Dive)
- The average CTR on Google's search network is 3.17 percent, whereas the average CTR on the display network is 0.46 percent.
Dating and Personal Services (6 percent), Advocacy (4.41 percent), Auto (4 percent), and Travel (4 percent) are the industries with the greatest CTR on the search network, according to pay-per-click ad statistics (4.68 percent ). With a CTR of 1.08 percent, the Real Estate industry has the highest CTR in the display network, which is more than double the average. The average CTR across all industries on Bing, which is also one of the greatest PPC platforms, is 2.83 percent.
(Wordstream)
- In Google Ads, the average CPC on the search network is $2.69 and $0.63 on the display network.
We looked at the average cost per click (CPC) across three of the most popular ad networks, Google, Bing, and Facebook, to identify the cost-per-click trends across different ad platforms. Google Ads has the highest average CPC of the three, at $2.69 on the search network and $0.63 on the display network. The average CPC of a Facebook Ad is next in descending rank, at $1.72. Despite being close to Facebook\'s, Bing advertisements had the lowest average CPC of the three, at $1.54.
(Wordstream)
SEO vs PPC Statistics
- Google's team discovered that search advertising does not obstruct organic traffic in their Search Ads Pause Studies. It\'s the polar opposite. They discovered that when search advertisements were turned off, organic clicks were unable to restore 89% of the traffic generated by them. (Google Research)
- The location appears to have a key effect in digital advertising, just as it does in traditional advertising. Given that PPC advertising appears above organic search results, it\'s no surprise that sponsored ads account for such a large percentage of clicks. According to organic vs paid search analytics, this top organic result receives little under 9% of clicks. (Wordstream)
- Pay-per-click leads convert at a 50% higher rate than those obtained through organic search. This figure indicates that PPC advertising is not only effective at generating website traffic, but also at turning visitors into paying clients. (WordLead)
- 37.27 percent of internet users say paid social marketing helps them discover new products.
- Paid advertisements help nearly a third of internet users discover new products. This data demonstrates that paid adverts on social media can effectively reach and engage the correct audience. (Hootsuite)
- Sponsored adverts on Instagram, according to 37% of users, are most of the time relevant to their interests.
- n a recent survey, respondents indicated sponsored ads on Instagram always (10 percent), most of the time (37 percent), or somewhat match their interests (35 percent ). Sponsored ads do not match their interests in the majority of cases, according to 12 percent of respondents, and in the majority of cases, sponsored ads do not fit their interests at all. (Statista)
What is a good conversion rate for PPC?
In general, a conversion rate of 10% or greater is considered satisfactory. To be more exact, a decent conversion rate for Google Ads campaigns is deemed to be 5.31 percent or above, whereas, for Amazon ads, the figure is 9.47 percent. Experiment with ad targeting, landing pages, ad wording, and offers to see what works best and boost your PPC conversion rate.
Certain Edges oF the PPC over SEO
- Cost-Effective : As mentioned earlier that you just have to pay for when someone visits your site through a click to that particular link of that affiliate. So, unlike others, you dont have to pay for simply running your ads. This method of paying is more precise, which is a big relief for your pocket.
- Can Target Selective Audience : One of the prime advantages of this is that you can choose a particular audience as a target for your product and services on basis of gender, locality, community, age group, and so on. For example, if you sell cosmetics for women you can deliberately and intentionally gather the women, the reason being that nowadays sites have our basic data which makes it possible to group us on a different basis.
- Easy to Track the Effectiveness : Its very easy to do an analysis of the performance of your campaigns and to calculate the details of the traffic on your site or the type of audience that is getting attracted to your product.
- Better Than Other Organic Methods : Experts have shown their confidence in the PPC observing the trend and data for it being a good source of marketing regardless of organic marketing which works on the rigid algorithms. SEO ( Search Engine Optimisation ) has also not proved to be as effective as the PPC.
- Trademark Vigilance : This method subconsciously creates vigilance or awareness about your brand due to the exposure to a large audience. The frequent visibility of the brand logo or tag is the basic tactic to play the marketing card which is successfully served with the PPC.
In previous decades, the majority of the market's major participants employed mainstream and local media to promote their products and services, such as television, newspapers, magazines, pamphlets, and so on. However, due to the widespread adoption of social media in everyday life in recent years, new advertising tactics have been developed that have proven to be quite efficient in driving sales.