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How to Recover from Panda 4.1 Penalty and Double Your Organic Traffic

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10 Shocking Facts About Content Marketing Today

Sep 29, 2014

51

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Palak Jain

10 Shocking Facts About Content Marketing Today

What is Content Marketing? The simple answer to this question is that managing content in the form of an asset in order to achieve the marketing goals of reaching, engaging and converting target audiences. The key to ignite sales is to be noticeable by having an optimized content in the search results. This is why the quality of the content matters a lot as this is the main reason for driving conversion to lead and sale on a particular website. Content Marketing has four pillars on which it is majorly based that are blogging, press release, infographics and guest posting. However, all of them have certain do’s and dont’s that has to be kept in mind. A Content Writing Company helps in providing solutions for all the content related issues. Why Content Marketing Is So Important? Content Marketing covers several aspects owing to which it is analyzed that it is...

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Handling Complaints: How To Do It Effectively

Sep 26, 2014

97

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Palak Jain

Handling Complaints: How To Do It Effectively

What is common between all the successful companies in the market? Don’t know? An effective complaint handling system! Even the best and most successful companies around the world are aware of the fact that customer complaints are an unavoidable part of any business, which is why they invest in a good complaint handling system. What differentiates a successful company from an average one is how it responds to the complaints made by its customers. Rather than treating customer complaints as a nuisance, they should be seen as an opportunity to improve. Tips On How To Handle Complaints Effectively Respond Quickly o It is essential to ensure that all complainants get a response as promptly as possible. o A proper timeframe should be set for each of the steps involved in the complaint handling process. o In case delay is unavoidable, it is very important that the complainant be informed of...

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Google’s Latest Panda 4.1 Update Is Here

Sep 26, 2014

120

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Palak Jain

Google’s Latest Panda 4.1 Update Is Here

Google’s Panda Update is a filter software that dismisses websites having poor content from its top search engine rankings. Google’s Panda was introduced in 2011 and aims at penalizing websites that make their way in the top search results despite of having poor content. The Panda Software is updated frequently. Panda was updated on a monthly basis in 2012 but most of the months in 2013 saw no updates. However, the latest version of Panda has been released on 25th September 2014 and it is called 4.1 update. The news has been confirmed by Pierre Far on Google Plus. Quick Facts about the 4.1 Update:- The update will target websites that contain thin content and were not impacted in earlier updates. Such websites that do not provide unique & relevant content would be penalized. This would mean that their rankings would be dropped which would directly reflect back on the...

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Important Tips For An Impressive Home Page Design

Sep 22, 2014

74

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Palak Jain

Important Tips For An Impressive Home Page Design

First impression is the last impression is an apt dictum for a website’s home page. Home Page Design becomes an essential part due to the fact that it attracts the visitors at the first glance. The layout and design of the home page should be compelling so that the visitors get attracted towards it. You can take the help of a Professional Website Designing Company that is well-versed with the latest techniques, software and technologies of the website designing. Hiring an expert for designing a website is a smart approach as a Home Page Design is about website visitors and their needs. Essentially a home page should include site introduction or overview, featured content, rotator or static image, recent blog posts, upcoming events and many more. Here are some of the important tips that can be considered while designing a home page in order to get more and more visitors....

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Local SEO Tips To Improve Search Engine Visibility

Sep 13, 2017

19

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Palak Jain

Local SEO Tips To Improve Search Engine Visibility

With the search giant Google offering a more localized search results for user-generated queries, a sense of urgency for local search engine optimization has taken a toll on the businesses all over the world. Every business wants to mark presence on Google’s first page to grasp the fancy of the local audience instantly. And to do so, they need to localize their on-page and off-page SEO strategies. This would help the business to target the local audiences, who may be in search for products/services they offer.   If seen closely, local SEO is a simple game of visibility and ranking....

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On-Page-Seo

Sep 11, 2017

102

1

Palak Jain

5 Surefire SEO Techniques To Increase Website Ranking In 2017

In order to keep a fine tuning with the constant algorithms updates, the sagacious digital marketers keep tweaking their search engine optimization strategies. This makes SEO a very volatile industry. The hacks that led to high ranking, in just a few months turn obsolete or even cause an unexpected drop in the SERP ranking. Hence, it is inevitable for the SEO professionals to stay abreast with the latest SEO techniques to win first-page ranking. And I know the question just pooped in your mind is , “What are the latest SEO techniques to rank higher?”   According to Google’s Gary...

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