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Factors Affecting the Success of Your Website

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Why Should PPC Be A Part of Your Advertising Campaign in 2015

Jan 5, 2015

259

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Palak Jain

Why Should PPC Be A Part of Your Advertising Campaign in 2015

The fiercely competitive scenario of being visible on search results is all the more a reason for finding out edgy ways of search engine optimization and advertising yourself online. One thing that should definitely find place amid your adverting campaign strategy in 2015 is Pay Per Click (PPC). If you still haven’t ventured into this arena, read ahead to find out why you should...   You Only Pay when Potential Customers/Clients Click- The number of people clicking is an assurance of your company being noticed. This is a very direct way of knowing how many people your advertisement was actually able to target and the amount you pay is solely based on that. Whereas with other advertising strategies, you spend a particular amount without having any knowledge about the number of people it actually engaged.   Controlling the Budget- With PPC, you can out a cap on your daily advertising...

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Basic RGB

Dec 22, 2014

200

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Palak Jain

The Guidelines For A Successful Website

Internet is the giant player of business and communication today. Almost every business operates or has plans of launching its own website. The web space is already full with a lot of websites. In such scenario, it is difficult for a newly established Website to grab the attention of the audience. Websites having poor quality also miss out on a lot of potential buyers. Although, there is no universal rule of making a Website Successful, application of some key points while developing the website can increase its chances of getting the desirable attention.   The Important Guidelines for a Successful Website are:-   Good quality content- A website must always incorporate good quality content. The foremost aim of a website is to impart information to the audience. If the content featured on the website is illogical or irrelevant then the visitors would be highly put off. They will immediately leave...

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graphic-design

Dec 18, 2014

192

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Palak Jain

Advantages Of Graphic Designing For A Business Website

The web space is filled with numerous Business Websites. The biggest challenge for a company is to generate exposure for its website. Holding the attention of the visitor is very important to facilitate visitor to customer conversions and therefore, enhancing the business. Graphic designing is applied in the development of websites to make it appealing and user friendly. Graphic Designing is the art of adding graphics to a website. Graphics include various elements like images, logos, designs, colours, etc. The increasing competition has made graphic designing much more important for the business than earlier. Creative Graphic Designing is increasingly being incorporated in businesses to make the websites completely unique and visually stunning. The Major Advantages of Graphic Designing for a Business Website are Listed Below:- Personalization of the Website- Graphic Designing adds the much required personalized touch to the website. Website becomes much more communicative and attractive for the audience....

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Google-Rolls-out-Penguin-3a

Dec 15, 2014

204

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Palak Jain

Penguin To Shift To Continuous Updates Says Google

Google has confirmed that it will now release regular updates of its Penguin algorithm. The search engine giant released a statement via its spokesperson, that the last penguin update Penguin 3.0, is still rolling out and there would not be any definitive end point to the task. Regular and continuous updates would be released to keep the optimizing going. What is Google Penguin? Google Penguin is the code name for the Google algorithm update that was first introduced in 2012. The algorithm aims at targeting websites that violate Google’s webmaster guidelines, by using black-hat SEO techniques, which involve artificially increasing the ranking of a webpage by manipulating the number of links pointing to the page. Such tactics are commonly known as link schemes.Google’s penguin tracks such websites and drop their rankings drastically.Google’s penguin aims to encourage Good Quality links by Search Engine Optimization.   The Penguin updates According to Google’s...

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Top Reasons Determining Need Of Mobile Websites

Dec 8, 2014

269

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Palak Jain

Top Reasons Determining Need Of Mobile Websites

In this age of speed and technology, everyone is looking for convenient and speedy options to get immediate solutions for their queries. Most people today have smart phones and it has been observed that they like to surf internet on their smart phones only rather than a PC or laptop. The logic is simple, smart phones are a constant companion and instant answers can be found on them in the time of emergency. People mostly search for nearby restaurant options, company phone numbers, addresses, directions, etc. Hence, in this age of smart phones, every business needs to have a Mobile Website. The Top Reasons for Having a Mobile Website are:-   Popularity of smart phones- According to a research, there are more than 100 million smart phone users in the world. Around 95% of these users have searched for any query on their smart phones. If a business does not...

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Network servers and Earth globe

Dec 4, 2014

361

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Palak Jain

Little Known Facts You Should Know About Dedicated Hosting

A Dedicated Hosting Server is the one in which the owner has complete control over the operational aspects of the server; like operating system, hardware, applications, etc. The Dedicated Servers are provided by hosting service providers which are housed in their data centres. The service provider provides various other services like; management, uninterrupted power supply, security, heat ventilating and air conditioning systems along with a complete server. A Dedicated Server provides great amount of control over the websites along with security and stability. These servers are mostly used by business websites receiving heavy amount of traffic. Some of the less known facts about Dedicated Hosting are:- Different types of Dedicated Hosting-   There are many different types of Dedicated Hosting:   Fully managed hosting- It is completely managed by the service provider, who looks into all the matters of hosting like security and software updates.   Semi-managed hosting- Some services...

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1404252526000-computer-girl-promos

Nov 27, 2014

257

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Palak Jain

Dark Websites: Everything You Need To Know

Colours leave a deep impact on the mood and psyche, and entice the visitors to the websites or make them leave the websites in jiffy. This blog would apprise you about Dark Websites and Everything You Need To Know. Dark Websites lend a striking visual impact on the viewers but are not suited for the many works. The websites give a very elegant & creative feel but when the various elements are kept cluttered on the website, the website accentuates a heavy feeling. There are various things that should be kept in mind while designing a Dark Website, such as: Use of White Space It is imperative that any Dark Website should have a good use of white space throughout the design, and the elements, which can get lost in the dark background, should also be outlined white. The dark background gives a lot of depth to the design and...

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google-mobile-search

Nov 24, 2014

222

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Palak Jain

Google Releases Mobile-Friendly Labels In Mobile Search Results

In its latest initiative to offer a good web browsing experience to mobile searchers, Google has added Mobile-Friendly Labels in its mobile search results. What this basically means is that there will be a text label under the URL that reads “Mobile-friendly” in the mobile search results. The ‘mobile friendly’ text label will tell the mobile searchers which websites are mobile friendly and which are not. This is good news indeed for mobile searchers as they will be saved from clicking on a specific search result, only to find that the website has not been optimized for mobile viewing. With the introduction of these mobile friendly labels, mobile searchers will be able to avoid pages where - the text is too small, links are almost miniature in size & too closely placed, where the user has to be scroll sideways in order to view the whole text & so on....

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