Understanding The Purpose Of SEO Content Writing

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Search Engines have become an essential aspect of modern life. Whenever someone asks you a question and you don’t know its answer, you can simply “Google it”. Likewise, there are search engines such a Yahoo, Bing, and others that can be resorted to anytime for any sort of question. Optimizing such search engines for the promotion of a website is known as Search Engine Optimization (SEO).

Generally speaking, SEO is a practice of optimizing web pages to make them more search engine friendly. It diverts the traffic to a particular website when searched in a search engine. The main aim of SEO Content Writing is to provide an information rich content. SEO is the art of ranking high in the search engines. It can also be seen as a category of search engine marketing. In order to do SEO Content Writing, it is very important to know about the activities that the search engines perform in order to deliver results.

Crawling – search engines have “spiders” that crawl around the web fetching all the pages linked to a website. First they find information on the web page then read it and finally go on by following link from page to page. There is always an opportunity to modify a certain page as the spiders sometimes return looking for changes.

Indexing – spiders create indexes for all the searched content and web pages in a giant database keeping them secure and safe so that it can be retrieved.

Ranking - search engines provide the best matched results. Results also depend on the ranking of the web page. SEO is a method where some web pages are made to rank higher in the search results.

SEO Content Writing is a technique of writing viewable text on a web page in such a way that it targets specific search engines. It is done by an expert SEO Content Writing Company with the purpose to rank higher in the search results. SEO Content Writing usually optimizes on-page elements such as Title, Keywords, Description and Headings for the targeted search engines. The main idea behind SEO Content Writing is to provide genuine content pages for the search engines and avoid additional pages, also known as doorway pages. Its sole purpose is to achieve higher ranking in the search engines and gain more visibility and acceptability.

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Categories: Content Marketing

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