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The Digital Marketing Strategy Kit

Digital Marketing | Ankit Gupta | Last Updated: 2020-05-22

The Digital Marketing Strategy Kit

What all is required to launch a product in the market? You checklist should have a website that remains up to date and a digital marketing strategist. Trust me, this combination is enough to upscale the website rankings without splurging. As of now, the ever-evolving domain of digital marketing is witnessing different advancements. Today, a digital marketer breathes, drinks, and sleeps the modern tools of trade.
When you have the right bunch of digital marketing tools, it becomes easier to maintain the sanity of the business. Behind the flawless digital marketing solutions lie a set up of strategies and tools that mould things in the apt manner. Whether it's a pint-sized marketing team or a huge set up, they are widely using marketing tools to make their stratagem stronger. Here's a list of some tools that support the digital marketing strategy.

Categorization of Digital Marketing Tools

In the industry of digital marketing, there are numerous strategy products. However, they are categorized according to the purpose they serve. Here's a list of some key categories that are a pro digital marketing solution.

  • Programmatic Advertising Tools

As the name suggests, such tools emphasize on the purchase of media from offline and online modes. In simpler terms, adverts are purchased to be displayed automatically based on data. Using programmatic advertising tools brings two advantages:- spending less time on searching for the right channel and gaining access to the data companies look forwards to. Here are some top programmatic advertising tools.

  • ChoiceStream

ChoiceStream can process a colossal audience data and filters the optimal according to the target audience. Based on the data, it targets the audience in the most-seen adverts of products on their preferred channel and thus, boosts the relevance of adverts on the target audience.

  • Rocket Fuel

Rocket Fuel is a popular programmatic advert tool used by digital marketers in India. Its moment scoring feature sets it apart from other tools available. It assesses the activity of the anonymous user data and determines the response to adverts. Based on response time, it places the adverts on the right page.

  • SimpliFi

Unstructured audience data is also of great use and Simpli.Fi proves it. By assessing the unstructured audience data, it categorizes the audience itself and then bifurcates it into segments ahead.

Paid Social Media Tools

We all are aware of the power of social media. Undoubtedly, it bears better fruits than organic search. On paid platforms, it becomes easier to appear in the larger groups where a new brand cannot even imagine reaching! Since social media platforms have a huge user engagement, targeting audience becomes effective.

  • Nanigans

Nanigans is renowned multi-channel software used for advertising. It primarily lays emphasis on Facebook marketing. Since this software has access to Facebook Exchange, it can easily make retargeting and targeting more efficient. With further advancements and latest updates, it is also focused on targeting the audience of Instagram and Twitter.

  • Power Editor

Facebook has another tool that goes by the name of Power Editor. Digital marketing companies utilize this tool for running hyper-specific marketing campaigns. With its detailed parameters, it becomes effortless for digital marketers to manage the adverts without making any third-party payments. Besides, the budget limits can be set for the campaign as well.

  • Twitter Native Platform

Twitter is omnipresent. To reach an anonymous audience, many brands stay in touch with their client via Twitter handles. This is a sure shot digital marketing solution for roping in heavy revenue. Its special feature of tracking the identified keyword is intriguing one. By activating this feature, the user can easily see the advert as soon he/she tweets the target keyword.

Web Testing Tools

Many people are unfamiliar with the connection between web testing and digital marketing. Having web testing tools on the checklist is beneficial. They remind of small and big changes, both, as they are capable to bring major changes. Tracking such changes is essential, so, you must have these to shape your digital marketing stratagem.

  • Unbounce

Whether the requirement is to check, tweak, or build new pages, Unbounce will do the job for you. It is an easy to use platform that doesn't demand much designing skills. Using the existing templates, one can design pages easily.

  • Oracle Maxymiser

It is essential to run overall test on the website. Whether it is the landing page or specific webpage, Oracle Maxymiser allows running multiple tests simultaneously. This will help in fixing the loopholes and providing flawless experience to visitor.

  • Hotjar

Hotjar is all about jarring the real-time record of all visitors that visit the website. It tracks every activity of every visitor like the page which is widely visited, the page with the highest bounce-rate, and more. Based on such records, one can easily fix the loopholes to provide better user experience.

Content Curation Tools

In the current scenario, no digital marketing company has the shortage of content. With a full-fledged team of content developers, they can easily fuel the website with feeds/posts, blogs, and articles. But, keeping the pace is also a necessity. To keep the calendar intact and subscribers engaged, so, keeping the content curation tools handy is a must.

  • Feedly

Feedly is a noted portal from where you can select from an assortment of blogs, articles, and publications you want to showcase on the website. Besides, it also provides aggregation of publications that are shared with followers and subscribers.

  • ScoopIt

Scoop.It defines perfection. It always remains loaded with a range of publications and unique content. Hence, you can easily manage a lot of work without hassle.

Final Words

With the right set of tool that shape up the data insights, you can devise the right strategy to set up a benchmark. After all, it isn't easy to conceive the right strategy, without having the above-mentioned tools, especially of you want to establish a brand in a country like India. Hence, to make the best RoI and conversion rates, seeking the assistance of these tools will make it a cakewalk.

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