Just like the regular servicing of your car, time-to-time SEO auditing is essential to enhance your website's visibility, user experience and conversion rates. What we have for you is a checklist of the items that are needed to be checked on a site to get a detailed insight and overall view of your page. For your comfort, we will do a deeper study & suggest you the ways to speed up your page auditing. Also we will give you important insights about how to manage your page and what to manage prior to anything else. Let's begin!
Absence of Error message and certificate authority errors
Absence of bleed-over pages
Find Friendly Links
All links should be reachable
Identifiable broken links
Redirected links to be replaced by direct links
Broken & Redirected Links
Replace and redirect the appropriate links
Check linked pages for repurposed content
Fake content of self-owned sites to be changed
Fake content on other sites to be taken off
Disallow repeated content
Don't use multiple data parameters in URLs
Avoid calling multiple servers
Do segmentation by labels effectively
Don't make excessive processor calls
Loading Time Of Pages
Use of right-size images
Use of GZIP or Deflated?
Extended browser caching dates
For the images that have to avoided base 64 encoding
Navigation without accepting the indexible pages
Html Monitoring And UsageElements Of Title
Have to be keywords rich and relevant to the page
Engaging and promising
Should be relevant and meaningful
Keep it short. Around 8-10 words
Will invalidity harm SEO?
Meta Description Components
Must be between 25 to 150 characters in length
Use of good grammar
Description of the page's content
Has the main keyword phrase
Should tell about the page's content
One top heading per page
Avoid using heading element for page logo
The lower level heading should tell about the content they display
Use strong element for bold and em element for italics
Use strong element to highlight the use of keywords
Use of meaningful captions
Use of meaningful text
Choose images that are related to the keywords
The image and caption should have same HTML element
Test should not be a list of keywords
For the images that are not meaningful use alt=
Use of Keyword in the anchor text
Avoid usage of generic terms like click here in meta tabs
Should not be larger than 10 words
Avoid stuffing with multiple keywords
Meta Data Optimization
No use of Dublin meta tags by search engines
A robot index is of no use
Search engines have no need to visit meta tags
Site ConstructionEstablished URLs
Constancy in home page linking
Lower and Uppercase
Version of printing
Matching of established links
Linking for paginated pages
Redirects within the website
Meta Robots Nofollow/Noidex
Used on pages to be index by deep crawler
Suitable link structure and sub structure used
Provide different options for different people
XML Site Map
Only use canonicals
Absence of Internally directed pages and 404s
Has all it should have from e-mail to login pages, referral pages etc
Has xml sitemap/sitemap index
Refrain from keyword stuffing
Proper use of hyphen in naming
The links on the site changes, if the file name is required to be changed
HTML Site Map
User friendly and user oriented
Dont use too many links
Avoid using 4O4s that are internally redirected
Give links of the most vital pages
Custom Error Page
Show proper error status
Does the site show different results to SEOs and visitors?
Are Meta researchers used? If yes, then have they been used to mislead search engines
Text with same color of the background
Text concealed by an offset div
Large volume of text in small iframes
Text color and the background color matches
Redirection of Java Script
Redirection of Java Script so make search engines see one thing and visitors other
KeywordsResearch, Selection And Implementation
How many relevant keywords are being used on the site
Are they being used effectively?
Aiming Keywords & Mid-To-Long Tail Keywords
Are more competitive keywords being focused by the main site?
Does long-tail phrases focusing upon the deeper pages with less Pagerank?
Content AnalysisText Volume
Must have minimum amount of text on every page
Sign of quality and credibility
Are keywords being used in meta tags, page titles and content
Prominence Of Keyword
How effectively the keywords are used in main content area
Does a loss in the traffic has significance to one of the panda update
Use Of Connecting Words
Pages with certain query tend to co-occur
Integration of appropriate sharing buttons
Linking to social networking websites available?
Does the site give feedback to site owners?
Does your site let people leave comments
Availability and analysis of user generated content
Guideline to use the forum
Webmaster GearError Analysis And Google Webmaster Tool
Is your site verified from GWT?
Have you selected a target country or location?
Checked any error that has been listed?
AnalysisIs there any way to measure the progress?
Code that every page has
Following this checklist will help you monitor your page in an effective way, and surely boost the user traffic and conversion with time. The experts providing SEO services will find this list very useful.
1 thoughts on "A Complete SEO Checklist"
Edifice CMS 06 August, 2021 at 6:27 pm
Thanks for sharing such beautiful information with us.
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