Content Marketing | Anurag Gupta | Last Updated: 2019-02-04
With content marketing becoming marketing itself, the core focus of brands has shifted from other tactics to delivering content that attracts, engages, entertains, and ranks high on search engine result pages. This is the tool which paves way for a two-way conversation with the audience and ensures that the reader takes information while also leaving something behind for the marketers to cherish. The data generated by the audience behavior through content marketing can be aptly used for optimizing and boosting the conversion rates, and in turn, the overall sales of the brand. If you are also planning to invest more resources on content marketing this year to gain its countless profits, here are some content marketing ideas that you can share with your creative or web content developers to succeed in 2019.
A great way is to post content at regular intervals with scheduling. The statistics mentioned in any of the content should be sourced, i.e., through hyperlinking the source or mentioning the source at the end
The next key idea that can help you succeed in 2019 is documentation. Around 65% of the leading content marketers have documented their content marketing strategy and this has been very pivotal in their success. Documenting the content strategy empowers the content creators to keep a track of the content they've created and how it has performed in the online ecosystem. While measuring the success of the content would come towards the end of the content journey, documenting the content strategy also enables the marketers to plan ahead of what type of content to create, when to deliver, how to promote it online, what type of content to publish on which distribution channel, etc. The documentation of this content strategy can also be aligned with the goals to make it easier to determine the type of content to be created and what benefits it will yield.
Artificial Intelligence has brought in a revolution in the digital marketing arena and content has not been any stranger to this evolution. The most powerful content marketing ideas to not just soar high in the present content marketing atmosphere but also gain an edge over the competitors in the future is to embrace Artificial Intelligence in your content strategies. Whether it is about researching keywords for your content, analyzing the current trends and trending topics, or even planning for the creation or publication of blog posts, Artificial Intelligence can help you become smarter in this competitive world. There are many tools driven by Artificial Intelligence or Machine Learning that can also empower you with the power to analyze your write-ups and measure the success if your efforts. You can use these tools to access and study the data generated by the reading and engagement behavior of the audience. In fact, Artificial Intelligence can also be used to offer personalized reading experience to the readers after gathering data regarding their information and their interests.
One of the most talked-about content forms in 2018 has been video content. Whether used for engagement, awareness, promotion or education, video content would continue to reign in 2019 as well. The best content marketing idea that any content guru would share with the marketers would be to go bold and front foot with video content. Here are some of the different types of video contents that can be created to succeed in 2019:
These are some of the top content marketing ideas that can help any marketer succeed in 2019. By incorporating these content ideas into your marketing strategy throughout the year, you can definitely get your name etched among the top performing companies in the online ecosystem.
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