Digital Marketing | Anurag Gupta | Last Updated: 2019-01-22
With the first month of 2019 nearing its end, the astute digital marketers across the globe have studied and analyzed the changing behavior of online users to bring together a list of the top digital marketing trends that they expect to rule in 2019. Whether you are a new digital marketer or an established digital marketing agency, these trends would help you create a winning digital marketing strategy and meet the expectations of the online users. So, without wasting any more time, let's begin this year with a look at the top 8 digital marketing trends expected to rule 2019 to lead the digital marketing industry.
1. Invasion By Artificial Intelligence
Artificial Intelligence aka AI would take over all the simpler jobs of the world. It can collect and filer data from various platforms to analyze consumer behavior and offer personalization. It can also read and interpret user searches and product viewing data to predict the trends in their shopping behavior. Artificial Intelligence would empower digital marketers to understand the consumer demand and offer a definite process to curate personalized content and meet their demands. Having a digital marketing strategy is indispensable for businesses and AI and ML would be the ones powering these strategies.
2. Automating Marketing Tasks
Various marketing tasks like posting content on social media, sending out marketing emails, etc., need constant attention and might take the better of a digital marketer. With marketing automation, all these processes can be done automatically through a bot or machine learning software that could be programmed to undertake all these marketing tasks efficiently. The power of Artificial Intelligence would be prominently seen in both B2B and B2C marketing tasks as they would be automated to cater the consumers needs.
3. Humanized Chatbots
Chatbots are the smart chatting bots sending instant replies to humans for quicker and efficient interactions. Similar to the digital marketing trends of 2018, Chatbots would continue to rise in importance in 2019 as well. In fact, their relevance in customer interaction, support, and query resolution would become so smart, that they would be difficult to tell them apart from human replies. They would continue to gather data from consumer behavior and send instant customized replies to retain the users.
4. AR To Power Advertisement
Advertisements are the core tool that can make any digital marketing strategy successful and in 2019, it would be Augmented Reality that would be powering them. Augmented Reality or AR would enable the companies to offer a 3D content streaming option to their consumers. This would not just create brand value but also create a strong connection between the companies and the consumers.
5. Video To Take The Front Foot
With more than 72% businesses stating that they've seen an increase in conversions after adding video content, it wont be wrong to say that video marketing would be taking the front foot in 2019. Be it live videos shared by companies for their events or product launches, 360? videos of the company tour, videos as background for landing pages or VR/AR powered video content, digital marketers would be relying solely on video content for engaging, entertaining, and converting the visitors. Video would become one of the most powerful tools for the promotion of business.
6. Social Media Reciting Important Stories
Started by the social media app Snapchat in the year 2011, disappearing or self-destroying stories have taken on a majority of the top social media channel, be it Facebook or Instagram. Digital marketers will be paying special attention to the content posted through the stories on social media apps. They can encash the Fear Of Missing Out of the consumers as these stories usually disappear after some time. Now one can also post links to different sites and YouTube videos on the stories to get the users to visit the page.
7. Voice Search Goes Mainstream
With the advent of 2019, one thing that is going to become mainstream for digital marketers is voice search. It is already expected that 50% of all the voice searches would be done through voice by 2020 and this prediction seems to be gaining fruition in 2019 itself. Voice user interface would be the new battleground for digital marketers as they would have to incorporate new trends and technologies into creating a VUI that would live up to the expectations of the users.
8. Influencers Driving Marketing
Using the leaders of your industry to drive your brand message across your target users is what will become the marketing tool in 2019. And now companies are not just focusing on big names of the industry but also the micro influencers who have a pretty good and quality following on social media sites like Instagram, Facebook, LinkedIn, Google+, and YouTube to spread a word about their company, product, or story. Users usually trust and look up to these influencers and getting these influencers to testify your offering would lead to higher conversions this year.
The top digital marketing minds across the world are eyeing on these trends to rule the industry and get more users to convert. However, there are many other digital marketing trends like micro-moments, data-directed predictions, visual search, etc., that are also going to gain prominence in the industry. If you are also planning to rise above all in your digital marketing game, these are the trends you should definitely invest your time on.
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