Content Marketing | Anurag Gupta | Updated: 2019-05-31
While normal people shed sweat and blood in the gym, content writers build their writing muscles exercising with their pen or keyboard. Their equipments are simple but their workout plan can be more intense. Yes, content writers too need a workout plan; a plan that focuses on their ideas, formats, words, edits and whatnot to make each of these writing muscles stronger than their strongest competitor. Like your regular workout plan, their plan also comprises of several exercises and a strict focus on diet that is rich with content pieces from their writing heroes. Want to build your writing muscles too? Here are the 4 exercises you can include in your workout plan to achieve writing that is well-toned, shaped, and attractive.
Repetition in content is generally asked to be avoided by the top content writing gurus, authors, and bloggers. Repeating a vague idea or simple words, which could easily have been omitted, ceases away the content's crispiness. However, when used smartly, repetition is touted as a secret trick to deliver powerful content. In fact, repetition is one of the most powerful literary devices that help in adding clarity to an idea. While one can easily find many content marketing ideas to succeed, incorporating that idea powerfully in content is important. Repeating a certain phrase, words, or idea in the content can add more value and emphasis to the point. It creates a flow that makes the reader move with the rhythm that the writer wants.
We shall not flag or fail. We shall go on to the end. We shall fight in France, we shall fight on the seas and oceans We shall never surrender.The repetition of we shall in the above 1940 speech to House of Commons by Winston Churchill displays the art of repetition at its best and emphasizes on how he wants to bring the people together and ignite a sense of belongingness in them.
Reading can take you places you have never been before.Dr. Seuss was right in explaining the essence of reading. But would your piece take the readers to new places if it is plain boring, without any visual content to evoke the readers senses? This is where scene-paining skills come to rescue. Scene-painting skill is one of the most important in a writer to evoke powerful emotions and response from the readers. Tap on the readers imaginary power by painting scenery with words for them to visualize it. They need to be taken to the world that you are constructing through words to connect them better with the content. Descriptive words to describe the context, situation, character, characters state of mind, etc., can be a great tool to set the picture going in the readers mind.
Example Textual :
The mountain was majestic. Scene building: Playing hide and seek with the misty clouds, the snow-capped peaks of the mountains looked like they were sharing a passionate kiss the sky.
When reciting power and authority through content is the requirement, there could be no better way than replicating the powerful worlds of famous personalities. These worlds could be the speeches of leaders, thoughts from gurus, quotes from books or citation from movies. These words have already created a powerful impact on the people and can do it again if used smartly. A great way to do so is by implementing the rhetoric device used by leaders like Martin Luther King, Mahatma Gandhi, or John F Kennedy. Their speeches have seen the use of rhetoric devices over and over. Writers can also use these words as a starting or ending to leave a lasting impact with the content.
There is no greater agony than bearing an untold story inside you. A quote by Maya Angelou's I Know Why the Caged Bird Sings is a perfect way to start a write-up that narrates a person's life story. You can also see the start to understand how I've used a quote by Harper Lee's To Kill A Mockingbird to begin my write-up.
Writers should always be story-tellers instead of simple fact putters. Weaving a story is all about connecting each part with the next to ensure the reader's mind flows with the word. Merely putting sentences one after the other would not create the required mood that would evoke emotions that help the reader progress with the story. Weaving a story is all about building suspense and curiosity in the reader's mind and making them want to read more. Your content should be like a highway, giving the readers a smooth ride, free from any traffic. Getting them struck through fillers or inappropriately put text would break their flow.
Whether you are a content writer yourself or are taking content writing services, paying attention to the aforementioned points can help you deliver content that evokes emotions, moves them, resonates with them, and casts a lasting impression. Make sure that the writer you choose has performed the exercises given above to make the writing more powerful and impactful.
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