Search Engine Optimization | Admin | Updated: 2013-04-18
Google Penguin is basically the name of a Google algorithm update that was launched by the company in April 2012. This algorithm was developed in order to control the misuse of SEO techniques by websites. The launch of Google Penguin was seen as a direct attack on websites that indulged in unethical SEO practices for increasing search engine rankings. Some such Black-hat SEO practices which Google Penguin aims to curb include duplicate content submission, keyword stuffing, cloaking, spamdexing, & so on.
Google Penguin has also had an impact on Article Marketing. There are some things that a website needs to ensure so as to avoid being down-ranked by Google Penguin.
In the end, Google Penguin emphasizes on improving the overall user experience.
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