Web Design | Ankit Gupta | Updated: 2020-10-17
So, do you think you're happy with the existing conversion rates of the website? If your answer is yes then you seriously need to re-assess everything. If you think what I said doesn't hold value, here's something you should read :
When a webpage loading time is increased by 3 seconds, it yields:
Although there are more statistics, there's no point in highlighting them at the moment. It's just a matter of seconds that can determine the fate of your existing sales. Over the decade, website speed has become the highlighted feature. Since we're provided with speedy internet and mobile data, the expectations have risen for website speed as well. The sole disadvantage of ever-evolving technology is the reduced patience and minute attention spans of users. Hence, companies had to fight for delivering things speedily.
Back in 2019, Google introduced its site shaming badges for pointing out the slow websites. It was a clear indication that site speed was regarded as a prominent ranking factor. Thus, you need to take site speed seriously in 2020 and 2021 too (and forever). Now, HOW would be the one-word question in your head, right? Don't worry, the forthcoming paragraphs have all answers.
If you're reading this line, it means you seek something better. That's how you become responsible. Please proceed to understand how to evaluate the website like a professional.
Pingdom is a tool used for determining the speed of the website. Using this tool, you can easily understand the number of requests made by a browser for catching the root cause of the website's slow speed.
GTMetrix tool is used for everything that contributes to the page loading speed. It analyses the generic webpage and recommends everything that needs to be improved. When you click on the element, a dropdown emerges that tells what should be done.
Google Analytics measures the page loading time. This tool is designed to catch the slow coaches in the website. It also helps in tracking the progress of the website soon after you start working on it.
Never overlook some underdog modules for improving website speed. Here's how you can make improvements a cakewalk.
Website hosting is not just a requirement. It is a major factor that determines the speed of the website. Different hosting companies work on different factors based on commendable servers, content delivery systems, and sturdy hosting platforms. Always choose the right hosting option.
Most of the extras are collectively found in the HTTP links. Surplus HTTP requests dampen the speed of a website. Hence, removing or eliminating the HTTP files is also a great contributor to resolving speed-related issues of the website.
A major factor determining the page loading speed is the amount of lookup time taken by DNS. When the URL is entered in the browser, it is the DNS server that translates the URL into the IP address. Then, ISP performs the DNS lookup for locating the IP address associated with the URL.
HQ images hold back the website and you cannot compromise with their quality. At the same time, cannot ignore website speed. Hence, images need to be optimized. Choosing JPEG images over JPG is a better option as Google showed signs of preferring JPEG images.
Content Distribution Networks aka CDNs are server networks used for distributing content. They are used for distributing the load of content that reaches a website. Since the website copies are stored in geographically diverse data centers, CDNs assist in carrying the data smoothly to the user.
Minification is another underdog factor that often goes unnoticed. It is a key factor that promotes website speed. Minification is done in coding languages used for preparing the functional frame of the website. Optimizing usually means removing the unwanted spaces, commas, and other unnecessary characters.
The way image optimization is done; file compression is carried in the same way. By enabling compression, the size of files larger than 150 bytes is reduced.
They say "When in Rome, Do as Romans Do". Similarly, to increase the website rankings on Google, you need to follow the latest trends and other techniques for boosting the site speed. Boosting the site speed doesn't happen within the blink of an eye and hence, it can be quite daunting. However, following the above-listed tips can help in polishing the website and boost its speed. Everything can be done professionally by acquiring the services of website design service providers. Execute every step in a funnel because it's a sure-fire way of accomplishing the set milestone. Focus on impacting factors that will help in shaping up rankings.
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