Web Design | Ankit Gupta | Last Updated: 2020-02-11
Around 73% of websites have a common reason for a graph the upscale to increased bounce rate. Do you know that reason? If you're thinking design, then you're partially correct. An outdated design, poorly crafted content, and slow loading are sufficient to drop a negative impression on visitors visiting the website. Whenever a website becomes slow and takes more time to load, it depreciates the profit. How? It happens because conversion rates are deterred.
It has become essential to strike a balance between website aesthetics, the quality of content it has, and the time taken by web pages to load. Without balancing the on-website media, one cannot achieve the desired results. Hence, approaching a company offering professional web design services becomes essential. Incorporating the right elements and removing the undesired ones will surely help in making the website stand out without compromising page speed. Here are some professional tips with a 100% success rate.
Optimization of images becomes a must when the webpage takes more than usual time to load. When a webpage is loaded with heavy imagery, it tends to load slowly, whether on desktop or mobile. Thus, image optimization is necessary.
Solution: Instead of using heavy imagery, you should incorporate lighter versions of images. By converting them into JPEG format, you can get rid of the surplus burden from a webpage. There are various online tools that allow free conversion of image formats. You can use them as well!
It has become a trend for over sometime that enhances the website design. Many website designers worship the trend of adding the auto-play feature on the website. If the site contains a short clip, it will be automatically played when you visit the particular page. It is another element that should be eliminated because it is a contributor to the slow loading of a website.
Solution: Instead of adding short clips, web designers can either change the setting or replace the videos with GIFs. Usually, GIFs are much lighter than videos and do not make a website log. Besides, they can be added to any background as well! But, it should be noted that too many GIFs are not included on the website.
The homepage is the face of a website. All information related to the company and its contact details are uploaded on the homepage. Keeping it de-cluttered is a must because filling it with excessive media will do nothing apart from making it heavy. But, we're sharing the solution for it too.
Solution: A responsible company offering professional website design services would never embellish the homepage. If there's a lot of information to be shared with a visitor, prefer a responsive website instead of a dynamic one. Create different sections for providing additional information like Blog, Gallery, Testimonials etc.
Why would you even tolerate having additional plugins on the website? According to professionals, it is of no use for adding extra plugins that do not have a purpose for enhancing the functions. Since plugins occupy space and generate cache, they also make the webpage heavy and increase loading time.
Solution: If there are plugins that you do not use or have no purpose, delete them. It will free up the occupied space and make the webpage load or run smoothly.
Since this combination is regarded as the face of the website, the color selection should be done carefully. Professional website designing involves creativity and thus, there should be sufficient space for the image and text running on the website. Texts load faster than the image so there shouldn't be any content on the image when the webpage takes time to load.
Solution: Utilize white space by creating a text box. It is your creative call for developing the design of the box. With this, a visitor will not miss any piece of information that has been shared on the website.
Whenever a web browser/crawler searches a file or image from the server, HTTP files are enlisted in the count. It has been estimated that over 65% of the webpage's load time slows down due to HTTP files. The more HTTP files, the longer the webpage will take to load.
Solution: HTTP requests can be decreased easily. It can be done by combining the CSS and JS files. It will combine multiple files in one single CSS file.
This was just a small list of some common elements that slow down the speed of the website. To increase the loading time, without redesigning the website, one requires following the solutions provided for every issue. This will not only save time but will reduce the effort to write the coding again. Following these tips, you can speed up the website without compromising with its design.
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