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Email marketing is one of the most effective ways to reach out to the subscribers, get more conversions, generate more leads, and eventually boost sales. And it is here to stay. While many companies have adopted a number of effective email tricks for conversion rate optimization through their email campaigns, the repetitiveness of getting the same things done again and again can be tiring. To help the email marketers cope with this dilemma, there are numerous email marketing services & software that automate the entire process and handle all the repetitive tasks with efficiency. Today, there are a number of email marketing automation tools and services that can help you get more conversions without putting in a lot of efforts. But if you are looking to find the best one, keep reading below:
ConvertKit
For the businesses whose main goal is to boost conversions, ConvertKit is the automation tool for them. This is one of the best email marketing services out there due to its more personal and less corporate approach to targeting subscribers. It has a visual builder and visual automation tool built-in the software that let you see how the email would look at each step. Moreover, you can get the traffic to the built-in landing page on this tool if you don't have a website.
Features
- Email segmentation
- Subscriber management
- Tagging
- Ultra-personal targeting
Best Fit For
- Professional bloggers
- Publishers
- Mentors
Starting Price : $29 per month for up to 1,000 subscribers
Constant Contact
Having over 100 email templates, Constant Contact is one of the most popular email marketing services and software across all industry verticals, especially those in the small scale industries sector. This software makes it easy to build emails from scratch. It also allows automatic updating of unsubscribes and bounces. It has multiple integrations, to integrate apps like Shopify and WordPress, for better performance.
Features
- Event management tool
- Social media tools
- Coupon creation for sharing
- Resend emails
Best Fit For
- Small business owners
- Event managers
Starting price : $20 per month for up to 500 subscribers
MailChimp
Following up the visitors after any website activity, searches, abandoned carts, etc., can make any email marketing campaign successful. And this is the mantra on which MailChimp works. It allows the bloggers or website owners to send drip emails who are very short on budget. The ease to customize the templates available on the software makes it a favorite. Its popularity is mainly because it offers some of the premium features without charging any money.
Features
- App integrations
- Segmentation and Autoresponders
- Time-zone sending
- Social media integration
Best Fit For
- Businesses with a lower budget
- Individual bloggers
Starting price : $50 per month for up to 5,000 subscribers
Active Campaign
One of the most effective ways to boost conversions is by sending drip emails on the basis of the behavior and activity of subscribers. ActiveCampaign customizes the email campaigns around the interest, location, interaction, and activity history. This all-in-one email marketing software enables marketers to create automated campaigns using the very logic of if/then. This software also facilitates the creation of mobile-friendly sign-up forms where users can be redirected post the click on CTA.
Features :
- User automated segmentation
- Not just email, send SMS too
- Contact & lead scoring
- Dynamic Content
Best Fit For :
- Businesses that need complex tools
- Individual who require advanced automation
Starting price : $15 per month for up to 500 subscribers
Get Response
Available in over 20 languages, GetResponse is a trusted email marketing automation tool of over 350,000 users. The ability to introduce and host webinars and even create landing pages for the subscribers to land makes it popular. It has various integrations for software, A/B testing facility, intuitive drag and drop builder for email creation. One can also make use of a special feature in this tool called Perfect Timing that will enable the senders to know the right time for sending them out and getting a better open rate.
Features :
- Optimized for mobiles
- Supports webinar & landing page creation
- Analytics integration
- Email statistics & scheduling
Best Fit For :
- Businesses that do not want to settle with basic
- SMEs that need advanced email marketing tools
Starting price : $15 per month for up to 1,000 subscribers
Drip
To generate maximum leads, especially when you are selling a number of products, drip is the best email marketing software or service to use. It has been specially designed to streamline the entire drip marketing campaign and make it even more successful. The intelligent marketing automation tools and features in Drip help you understand the user behavior and intent and track their interaction with the emails.
Features :
- Pre-made automation workflow
- Visual builder
- Automatic subscriber segmentation
- Special integration for Shopify
Best Fit For :
- Bloggers
- E-commerce site owners
- Small business marketers
Starting price : $49 per month for up to 2,500 subscribers
While the aforementioned points throw light on the top email marketing automation tools, there are several other email marketing services and software like SendInBlue, Mailerlite, AWeber, and Campaign Monitor that can help you boost your conversions and in turn, the lead generation and overall revenue. However, you can always join hands with the professionals and digital marketing companies offering email marketing services to reach out to your subscribers.