PPC Marketing | Admin | Updated: 2014-04-28
The two most popular methods to drive visitors to a website are organic method and paid method. The organic method is a free method to lure visitors whereas the paid methods like PPC and CPV use paying options to attract online traffic. These options are not only categorized on the basis of obvious cost factor, but also on the basis of time devoted to optimize the marketing strategy. This article will showcase the fundamental difference between paid traffic and free traffic.
The mode of generation of traffic depends on the resources and goals of the business. For the best results, a combination of free and paid traffic is most effective. The balanced approach is to use organic methods first and then switch to paid campaigns to give a boost to marketing activities
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