Keyword Research For Market Research

The interface between the virtual world of Internet and the physical world of everyday life is becoming closer day by day. The market is changing and so are the marketing strategies. Internet plays a prominent role in this changing market. With SEO techniques being employed such as ‘Keyword Research’, tracking what consumers want is becoming very easy.

What Is Keyword Research?
One can define ‘Keyword Research’ as the pragmatic analysis of the content that users are searching for as well as the ways in which they are searching for it. In particular, ‘keyword research’ is advantageous in knowing the types of information being searched plus the variety of lexicon used in searching. ‘Keyword research’ enables the researcher to know about the multiple ways of finding the same product. It also allows accumulation of knowledge regarding products for like ‘pool fencing’ and their specific variants like ‘glass pool fencing’

How Is Keyword Research Done?
Keyword research can be done at three different levels. Firstly, one has to formulate a sample of substantial amount of information based on users’ search of a particular product from a single or multiple search engines. Secondly, this massive amount of information has to be inserted into a separate database which can be conveniently searched as well as regularly updated by the researcher for a certain period of time. Finally, the whole database has to be analyzed vertically to find out the number of times that the keyword of particular interest occurs. Many highly modified search engines provide alternative words related to a particular search along with the searched terms for users’ benefit. There can be a ‘keyword research’ based on such lateral search.

‘Keyword research’ can be a useful tool in understanding the market. It informs about the ongoing market trends. From ‘Keyword research’ one can make an assumption regarding the products that are in popular demand. One can also find out the competing trends in a particular field of production. Thus, ‘keyword research’ can also be termed as a market research that subsequently helps to determine the marketing strategy of a particular product.

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