Search Engine Optimization | Admin | Updated: 2019-02-21
Research held back in the year 2017, revealed that as much as 87% (approx) user preferred internet to find useful information about something. Thus it becomes important to present web information bouquet in such a way that such a high volume of traffic can be tapped for better SEO promotion. And just like the other crucial web components like texts, web design, hyperlinks etc., images play a substantial role in optimizing the website for SEO. For every digital marketer or web owner, optimization of an image is quite important and cannot be overlooked as far as the success of a digital marketing campaign is concerned.
Smart use of images on the website not only helps to gain more visitors but also boosts sharing across social media platforms and eventually resulting in sales target realization. Here, you will get to learn as to how images can help you supercharge SEO efforts. So keep reading it:
Even though images make a website heavy, which causes delays with the loading-time issue, one must not lose hopes to rank better on search engines. All you need to do is optimize the images before you upload them on a website. But remember that optimization of images is not as simple as it sounds. You need to be choosy, you need to be tricky, and you need to act smarter before proceeding for image optimization. Here are simple tips, you need to keep in mind before you implement the image optimization process:
An image without a justified name is like an injustice with the SEO of web page on which the image(s) is published. The search engine bots are designed to recognize texts rather than the images, thus if an image on the web page does not has a caption for it, then chances of listing the web page on Search Engine Result Page (SERP) for relevant search query would be comparatively lesser. Thus, the importance of including a concise caption with an image cannot be undermined, as far as a better ranking of a website is concerned. Even if you agree with this, you should also be careful enough to maintain page relevance and image relevance to reap the most benefit for an SEO perspective.
If you seamlessly integrate the above points in your web promotion strategy, then your website can gear up for better organic traffic that is harder to obtain otherwise. Images not only engage visitors with their appealing visuals but nicely captioned images are a gateway for good search engine promotion.
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