Email Marketing | Admin | Updated: 2013-05-20
The use of the internet to promote products and services started a whole new era of Online Marketing. Among the many methods employed to increase the visibility of the websites, Email Marketing is one the most prominent. Email Marketing involves sending emails containing information of the company and its products and services to a selected range of potential clients and customers. Emails of regular newsletters are also sent to a database of existing and potential clients and customers. There are distinct advantages which Email Marketing has over the other forms of Email Marketing. Some of them have been discussed below:
It takes only the blink of an eye to send an email. The incredible increase in the speed of communication, which has been brought upon by the internet, has made it a convenient tool for instantly supplying the prospective and existing clients with promotional and informative content.
Email Marketing has the least cost among all the known marketing tools. The total cost includes only the cost of making the advertisement and the internet cost of sending the email. The revenue generation, on the other hand, is a much higher amount than the cost incurred in the process.
Email Marketing has the advantage of personal touch as it is addressed straight to the recipient. Thus, the interest level generated in the prospective clients and customers is much higher in comparison to the other methods of marketing. The existing customers and clients also get a feel of personalized treatment when promotions are made through Email Marketing.
Modern marketing tools stress on the importance of the feedbacks and suggestions of the clients and customers. Modern marketing takes the approach of a conversation between the buyers and sellers rather than being an one way attempt of enticing the buyer. Email Marketing provides the most convenient platform for such a conversation.
Email Marketing does not suffer from the restrictions of time or place. Other mediums of promotion have to be directed at certain segments only due to the restrictions of budget, demographic differences, etc. However, a promotional email can be sent to recipients all over the world in a very short time and at a negligible cost.
Since there is no paperwork involved in Email Marketing, it is an eco-friendly process and without the hassles of paperwork. It is not only convenient for the sender to send the emails, but also easy for the recipient to respond to it. Email Marketing has become very popular due to the advantages stated above. Email Marketing combines the benefits of promotions and surveys, and provides the platform for the buyers to discuss their requirements with providers so that the needs of both can be satisfied efficiently
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