Tips & Tutorial | Admin | Last Updated: 2013-08-26
The Federal Trade Commission regulations prevent people from making false, exaggerated or otherwise misleading claims about their products. The guidelines of the disclosure policy require website owners to disclose any payments received in relation to an endorsement. Being transparent about your intentions and affiliations, establishes credibility with the audience and customers. The advantages of a Website Disclosure Policy are beyond adherence to the FTC's regulations. Your transparency about all your potential influences and biases reinforces your credibility and integrity.
The Final Guides of the Federal Trade Commission or FTC govern endorsements and testimonials. The Guides are administrative interpretations of the law intended to help advertisers comply with the Federal Trade Commission Act. To avoid legal issues and to establish a good image in the market, always include the Website Disclosure Policy on your website.
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