Digital Marketing | Admin | Updated: 2009-11-16
Search Engines like Google, MSN, Yahoo, etc. have their specialized spiders (most prominent being the Google spider) that are designed to crawl over the net, search for websites and then rank them according to their worth. High ranking on a search engine ensures maximum exposure to the users, which in turn means more business. Websites are designed keeping in mind the parameters that a spider uses while finding a site. The higher rankings on the search Engine depends on the time a spider spends on a website.
The following are the factors that a web designer should apply while creating a site:
SEO provides certain guidelines that help the sites to be easily tracked by the search engine spiders. The SEO tactics enables a website to acquire better search engine rankings. The various guidelines that SEO offers us are:-
The site should be designed to ease the spider's crawling. If there will be more than two or three clicks to reach the main product range or services, there is a possibility that the spider does not reach there. So it is important to design the site carefully, also almost all the pages should contain links that are attached to other pages. This will help the search engine spider to stay longer on your site.
A URL that is not in plain English mostly traps the spider, which in turns leads to possibility of spider not analyzing your site. So, links in simple and plain English must be used. Also hyphens should be used instead of underscores so as to allow easy navigation of the search engines spiders.
ensure that your site is concise and takes minimum amount of time to be uploaded. This will ease the spider to easily navigate through their site.
All the above points are highly beneficial and effective. Their use guarantees the prolong stay of search engine spiders on your website and hence increase the opportunity of your site to be ranked higher.
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