Email Marketing | Anurag Gupta | Updated: 2019-05-13
In the game of conversions, you either offer instant loading speed or you lose your valuable visitors to your competitors. This line perfectly sums up the current scenario where speed is the most decisive factor in getting visitors to engage with the site and eventually convert. To make matters even more competitive fo getting started with Accelerated Mobile Pagesr the website owners, newer technologies like Accelerated Mobile Pages and Progressive Web Apps are adding speed to the already fast-loading sites. A majority of web development companies have avowed to the creation of AMP pages and PWAs as the future of web browsing. But before you take a leap, here's all you need to know about AMP and PWA and which one you should choose.
Seeing the inclination of the users towards mobile phones, speed became the top priority for boosting the user experience. Many new tricks and techniques were adopted by website owners, publishers, etc., to decrease their page load time but nothing could beat the speed offered by Accelerated Mobile Pages and Progressive Web Apps. These two techniques offered the most intuitive user experience to the mobile users and are increasingly used for the same.
The year 2016 saw a number of website owners, publishers, and new portals getting started with Accelerated Mobile Pages. A brainchild of Google, this AMP project seeks to offer near-instant page loading for mobile users. Created as an open-source platform, many people believe that AMP might soon become a ranking factor for Google algorithms. This platform allows developers to build super-fast web pages that are rid of any irrelevant script and load fastest on mobile pages.
Pros Of AMP
Cons Of AMP
An acronym for Progressive Web Apps, PWAs offer an app-like experience to the visitors while loading like a website only. By app-like experience, it means that PWAs can easily be loaded offline without internet connectivity, can send the user push notifications, and offer access to all information and capabilities without forcing them to download and install an app.
Pros Of PWA
Cons Of PWA
Now that we have understood what Accelerated Mobile Pages and Progressive Web Apps are and what their pros and cons are, it is time to address the main question: Which one should you choose between the two.
While there are many cases where you can choose between Accelerated Mobile Pages and Progressive Web Apps, the best tactic would be to incorporate both in combination to cater the needs and desires of all types of visitors. They can be used together in ways where AMP pages can be used in PWAs, AMP pages can attract users and then take them to the PWA, or as the entire PWA charged with the power of AMP. Whatever way you choose, your business will certainly see more engagement, visitor retention, click through, and conversions with the integration of both AMP and PWA in your digital game.
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