Content Marketing | Admin | Updated: 2011-07-14
Content of the website is probably the most crucial element which has a considerable impact on its success or failure. Most people make the mistake of giving more importance to the design of the website rather than its content and fail to understand that a great design cannot make up for a substandard content. With the evolution in the world of web, it is essential that the content should also grow and evolve. There are 5 strategic steps that can help in keeping your visitors glued to your site which can be listed as:
keep on changing with time. Therefore, it becomes important to ensure that your content does not loose significance with the passage of time. The writer must try to write content that will stay relevant long after it has been written.
The content of your website should be aligned with your business goals and should be capable of establishing the authority of the business as a trustworthy business in the sector. It should be able to drive your sales and bring in prolific deals.
Good content is always able to establish an evolving relationship between a customer and business. The content should be in tune with the latest business trends and should be regularly updated so that the viewer does not see the same mundane content every time he/she visits the site.
The tone & voice of content largely depends on the type of website and the audience. While content writing one should keep in mind that whether they want to establish a more informal relation with customers through lively and interactive content or maintain a professional corporate image.
Clearly define the key areas of business and the subtopics that you wish to highlight. This will help you in writing target specific content. Use the key words and key phrases effectively to make the content more meaningful. Good content will always direct more traffic to the website.
What is noteworthy is that an attractively designed website can only bring the visitor to browse through the site but what will keep them hooked is the content.
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