Those who have any clue about SEO or have been a part of a SEO campaign in the past will know the importance of Link Building. For those who don't, Link Building is very important for the success of your online business as it directly affects the search engine rankings of your website. How? The more backlinks your website has, better it will be ranked on popular search engine results. And as you know, better rankings mean better visibility which basically translates into an increase in traffic to your website.
Quality Links Are A Must
One thing to note, at this point, is that just having random links is not enough; quality links is what matters if you want to increase your page rankings. Popular search engines like Google only recognize natural links that have been posted on reputed directories. Artificially created links are a big no-no as they could actually cause the search engines to down rank your website.
Why Quality Links Matter?
- The search engines index a website through the Natural Links present & also rank the pages as per the target keywords found. These rankings eventually decide whether a website will generate a good amount of traffic or not.
- Popular search engines like Google also make use of the links to determine the relevancy of a website & rank it accordingly.
Different Kinds Of Links - For Online Success
- Inbound Vs Outbound Links - Inbound Links are those links that are added on other web pages but point to your website. While Outbound Links are links that are present in your website but direct users to other web pages on different websites.
- One Way Vs Reciprocal Links - One Way Links are links that direct users from one web page to another web page on a different website. On the other hand, Reciprocal Links are individual links that are present on two different websites but which point towards each other. From a search engine's point of view, One Way Links are considered more valuable.
Today, most businesses have recognized the importance of link building & have started investing in different link building strategies to ensure online success.