Search Engine Optimization | Admin | Updated: 2013-08-19
Those who have any clue about SEO or have been a part of a SEO campaign in the past will know the importance of Link Building. For those who don't, Link Building is very important for the success of your online business as it directly affects the search engine rankings of your website. How? The more backlinks your website has, better it will be ranked on popular search engine results. And as you know, better rankings mean better visibility which basically translates into an increase in traffic to your website.
One thing to note, at this point, is that just having random links is not enough; quality links is what matters if you want to increase your page rankings. Popular search engines like Google only recognize natural links that have been posted on reputed directories. Artificially created links are a big no-no as they could actually cause the search engines to down rank your website.
Today, most businesses have recognized the importance of link building & have started investing in different link building strategies to ensure online success.
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