Web Design | Anurag Gupta | Updated: 2019-01-25
Whitespace, often referred to as negative space or unused pixels in a web design, is not just the space on the web page that is left empty, unmarked, or blank. It is that place where most of the action takes place. In fact, it is the whitespace on your web design that navigates and compels the visitors to take the actions you want them to.
In simpler words, whitespace is that empty space between the text graphics, buttons, margins, images, gutters, and other elements of the page that soothes the tired, restless eyes. And contrary to its name and beliefs, whitespace need not necessarily be white. It can be any color that syncs with your brand image and creates an empty space devoid of any elemental filling.
It has taken years for web designers to truly accept and acknowledge whitespace as something much more powerful than simple empty space. But there still are many web designers and even more website owners who want to fill up this whitespace and kill the entire essence. Through this write-up, we are trying to uproot the belief that whitespace is simply an empty space and prove its power and importance.
Many astute web designers and top web designing companies believe that whitespace is the most powerful element of web designing. It not just creates a balance in the entire design but lets the readers breathe. It works between pictures and words to create the perfect balance that holds the attention of the visitor. It calms the chaos on any web page and conveys the message straight and strong, cutting down all the clutter. Both micro and macro whitespace can be used to create a balance in the web design. While micro whitespace positively impacts the content legibility, it is the macro whitespace that steals away the attention and points it in a certain focal point. Using micro as well as macro whitespace in the perfect balance can enrich user experience while also creating branding, boosting legibility, and guiding the focus of the readers.
The power of whitespace reflects its importance in web design. Irrespective of the type of website, whitespace is that element which has the power to set your website apart and retain the visitors there. Keep reading to know the importance of whitespace in web design.
Whitespace is not just the unused pixels, negative space, strange gap, or empty space on your web page. It is one of the most powerful elements in web designing that can easily make or break your impression on your visitors. Whether you are using micro whitespace to separate out the sentences or adding macro whitespace to create a more sophisticated and classy look, it is the whitespace that can set your web design apart from your competitors. So, hire a professional and acclaimed web design company that can understand your branding requirement and create an effect that is unmatched in the industry
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