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Top 7 Mobile App Categories That Promise Success

App Development | Ankit Gupta | Last Updated: 2019-07-02

Top 7 Mobile App Categories That Promise Success

In the present scenario, where more than two-third of the global population (5.1 billion) is using a mobile phone, the mobile apps industry is meant to thrive. If you take a look up from your phone screens, you will notice that almost everyone around you, be it in the metro, in shopping malls, parks, or anywhere else, is glued to their own smartphones. And what are they so intently glued on to? The engaging and addictive applications!


According to a study, more than 90% of the time spent on mobile phones is spent on mobile applications alone. So, it won't be wrong to state that the mobile app industry is booming with no signs of slowing down. However, not everyone is experiencing success. And targeting the wrong app category could be one of the main reasons why majority of mobile apps fail. If you are also planning to develop a mobile app and claim your share in this booming industry, here are the top mobile app categories that you can target.

Gaming: Keeping Players On The Edge
Subway Surfer, Candy Crush, PokemonGo, and now PUBG- these are some of the games that crashed the play stores with record-breaking downloads. The world went bonkers and one could see people addictively glued to their screen playing these games and surpassing their own records. Games category on both Google Play Store and Apple App Store has outperformed all other app categories by a huge margin. In fact, more than 25% of the total apps on these platforms are gaming apps. Not just engage but gaming apps even compel people to pay for unlocking more levels of the game. Top gaming apps in India are:

  • Candy Crush Saga
  • PUBG Mobile
  • Garena Free Fire


Business: Automating Operations On The Go
Today, generation-X and millennials are taking over majority of the business operations and their main companion throughout the day is their smartphone. Business apps give these tech-savvy businessmen a chance to control, manage, and organize majority of their business operations on the go as well. There are several apps like Microsoft Office suite, CRM, ATS, etc., that help them edit docs, perform financial calculations, access data, and much more on their phones. Top business apps in India are:

  • Microsoft OfficeSuite
  • DropBox
  • Evernote


Education: Sharing Knowledge Digitally
Today's generation is becoming savvier than ever when it comes to mobile phones. They can even find all types of education apps that make their work easier for gaining knowledge. Be it book knowledge for their academics or worldly knowledge or knowledge to sharpen their brains, there are a number of education apps on the app store and play store. They help people in acquiring knowledge and learning new skills to expand their horizons. Top education apps in India are:

  • BYJUS The Learning App
  • U-Dictionary: Translate & Learn English
  • Udemy Online Courses


Lifestyle: Adding Spice To Life
Each individual is unique in his/her own ways and so is their lifestyle. The topmost application development companies in India avow to the fact that some of the most innovative app ideas are reflected in this category. These apps have various subcategories like dating, accommodation, payment & money transfer, budget planning, finance management, etc. These apps work on the belief that users are seeking the assistance of their phones to simplify and streamline their life and life choices. Top lifestyle apps in India are:

  • Tinder
  • Venmo
  • My Gate


Entertainment: Keeping Boredom At Bay
There are times when one needs to take his/her mind off of the daily routines and add a dose of entertainment to it. Entertainment applications help people pass time when they have nothing else to do while entertaining them as well. These could be video streaming apps, music apps, or any other app that offers complete entertainment to the users. These apps promise to make our lives more entertaining and people are definitely making the most of these applications to pass their spare time. Top entertainment apps in India are:

  • Netflix
  • HotStar
  • Amazon Prime


Travel: Ensuring Stress-Free Vacations
Travel breaks the monotonous routine of the daily life and brings a person closer to oneself and the nature. Everyone wants their travel endeavors to be completely stress-free but the ticket booking, accommodation, budget, places to visit, and keeping up with everything might hassle some. This is where travel applications come to the rescue. Not only do these apps help you plan the entire trip but also remind you of the important documents, route changes, nearby open Wi-Fi access, etc. One can also find local guide apps along with language translators in this travel category. Top travel apps in India are:

  • Google Maps
  • MakeMyTrip
  • Trip Advisor


Health & Fitness: Helping People Stay Healthy
Health & fitness has become a top concern of majority of people. The app developers in this category have encashed on the mindset of people to adopt a healthier and fitter lifestyle. These apps not just help in tracking the fitness and offer calorie count but they also provide guided exercise schedules/diet plans and remind of water and other nutrient intakes. Health and fitness app category compromises of all types of applications that can help you achieve your fitness goals without much effort. Top health & fitness apps in India are:

  • MyFitnessPal
  • HealthifyMe
  • Drink Water Reminder


If you are also planning to launch your mobile app in the realm of Google Play Store or Apple App Store, these are some of the top categories that can fetch you money with good revenue models. All you need to do is brainstorm ideas and work your way through the crowd to create a mobile app that has the capacity to go viral and addict people with its amazing features and functionalities.

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