Tips & Tutorial | Admin | Updated: 2014-02-04
Today, many companies have invested in having an efficient handling system in place as they realize the importance of doing so. Why is an efficient complaint handling system so important, you may ask? All small and big companies spend significant amounts of money annually on brand building strategies. A few complaints may seem trivial when viewed in relation to the size of a company, but these few complaints, if not addressed in a timely manner, can escalate and build up resentment in the minds of customers. Once these disgruntled customers start voicing their grievances in their circles, the opinion may spread through word-of-mouth.
People in the marketing & sales field will know how word-of-mouth has the power to influence the preferences of potential customers. If the potential customers learn that a company is not serious about redressing the issues faced by its clients, then they are more likely to look for other alternatives. So basically, all the money that the company spent on building a positive image in the market will, more or less, go down the drain.
Owing to the prompt complaint redressal mechanism in place, the portal enjoys an esteemed position in the market. Companies looking to build a strong base can start by putting together an effective complaint handling system, so that they can take timely & cost-effective action to remedy the issues being faced by their customers.
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