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Search engine optimization ie SEO is a process by which a website or blog is provided better rank in search engines like Google. Whenever a user searches something on Google, he sees the same websites at the top which is good. With the help of SEO, there is more traffic on the website, which leads to growth of your business or blog and your online identity with help of SEO Services.
Main type of SEO
SEO is divided into two main parts:
- On-page SEO: It optimizes the content, title, headings, images, keywords etc. of the website so that both the search engine and the user are easy to understand.
- Off-page SEO: This includes making links from outside the website, social media sharing and taking backlinks from other websites, which increases the reliability of your site.
Steps required for SEO
1. Do keyword research
First of all, know which words your audience searches. Find such keywords from tools like Google Keyword Planner and include them naturally in your content. Keep in mind, do not add the same keywords repeatedly, this can affect the ranking. By choosing the right keyword, your website reaches the right people.
2. Create quality content
Write content that can answer the user's questions, be informative and easy to read. Use headings and subheadings correctly in content so that the user has easy reading. It is also necessary to keep the content updated so that your website can always give fresh information.
3. Image optimization
Put a good quality image on the website. Add relevant keywords into the image name and Alt text properties to enable Google to comprehend the image contents. The addition of relevant keywords to images as names and alternative text both accelerate website loading time and build your search rankings.
4. Make website speed and mobile friendly
If your website is not loaded quickly or does not look right on mobile, the user can leave the site quickly. Google also does not rank such websites above. Therefore, check the speed and mobile view of the website. The number of mobile users is increasing, so it is very important to have a mobile friendly website.
5. URL and Sitemap
Keep the URL of every page of the website small, clear and full of keywords. Create the XML sitemap and submit Google, so that the search engine can easily find all your pages. This helps in understanding the structure of your website for search engines.
6. Internal and External Linking
Pages inside your blog or website
Common mistakes in SEO
- Put the same keyword repeatedly (keyword stuffing)
- Ignoring mobile users
- Slow website or poor design
- Use of old or copy-paste content
Avoid these mistakes and update SEO continuously, only then your website will be able to enter the search engine. Adopting the right SEO technology also increases the reliability of your website.
Why is SEO necessary?
SEO leads more people to your website, which increases the identity of the brand and also increases the opportunities for sales. Also, appearing above on Google also increases people's trust. Without SEO, your website can be lost in the congestion of the Internet, so it should not be ignored.
Conclusion
SEO is a frequent running process. By paying attention to the right keywords, quality content, correct technical setup and user experience, you can bring your website up to the search engine. Learning and implementing SEO is necessary for every website owner, because this is the first step of your online success. By working on regular SEO, your website will maintain good rank for a long time and will bring your business to new heights