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Role of B2B Portals in business promotion

Business & Marketing | Admin | Last Updated: 2010-01-13

Role of B2B Portals in business promotion

With the advancing of technology, the current age is gradually turning out to be an age governed and highly influenced by Internet. Businesses whether small or big, are promoting themselves through the Internet. Multitudes of B2B portals have come up that are enabling online businesses to mount up new heights.

How a B2B portal works?

Any company wishing to promote itself online can register itself with one of more B2B portals by acquiring its paid membership. After registration, a website containing all the relevant details about the company like their nature of work, products or services they provide, contact details is uploaded on the portal. All the existing members can contact each other and conduct trade among them smoothly. This enables a business to expand at a faster rate.

  • Break the boundaries of borders : These portals enable a company situated in one part of the world to trade with any other placed in distant part of the world. Boundaries do not play any role in this context.
  • They provide a platform to interact: They serve as a common platform where different businesses from all over the world can connect to each other and can carry out trade among them.
  • Lead generation : These portals increase the business prospects that help in generating more business and maximize profit.
  • Faster communication : It makes communication faster among businesses as compared to offline dealings. This helps saves both time and money.
  • Brand Building : A product becomes a brand when it is promoted through a well-designed website.
  • Showcase the offers to a larger audience : It allows more and more options to a large group of audience. It targets a bigger group, which in turn leads to effective promotion.
  • Technology sharing : As details of products are available on a website, any company can take the necessary tips so as to improve their quality.

B2B portals are extensively being used as they are fast and inexpensive means of business promotion as compared to the other means. You may have now got a clear idea about how B2B portals can be important for your business.

2 thoughts on "Role of B2B Portals in business promotion"


  • suman
    17 November, 2017 at 11:05 am

    Great post. Well explained how b2b portals helps in business promotion. Thanks for sharing.

    Cancel


  • john
    31 December, 2011 at 8:56 am

    Great post, it gives me good info. Thanks for sharing.

    Cancel

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