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Pay Per Click Campaigns: A Wise Business Investment

Search Engine Optimization | Ankit Gupta | Last Updated: 2014-07-23

Pay Per Click Campaigns: A Wise Business Investment

Out of different forms of advertising, online advertising has recently started to come in prominence. As almost everyone in todays modern world is an internet user, companies find it a good platform for advertisements. This is when Pay-Per-Click campaigns come into the picture. The name is self-explanatory meaning the advertiser has to pay only when someone clicks on the advertisement. For this form of advertising, choosing correct key words is very important. Advertisers make bids to get desired keywords. The higher the bid, the more chances of the advertisement visibility are possible.

Features of Pay-Per-Click Campaigns:

  • Reach Target Audience: Pay-Per-Click Campaigns use keywords, so it is more likely that the person searching about something that is related to your business will get to see your advertisement. For example, if you have a business of repairing guitars and someone searches about guitars, your advertisement will be visible to him for reference.
  • Cost Effective: Unlike traditional advertising, you do not have to pay until and unless someone clicks on your advertisement. There is no cost involved in putting up the advertisement, which makes it relatively light on your budget.
  • Immediate Results: Now, sometimes advertisers are presented with the dilemma of making a choice between SEO i.e. search engine optimization and Pay-Per-Click (PPC). Although both are effective in their own way, but Pay-Per-Click (PPC) is quicker in terms of showing results. SEO is a slow process and takes months before giving desired results. It requires constant efforts to be successful and proves to be time consuming. Therefore, if you are looking for immediate response Pay-Per-Click (PPC) is a better option. Many companies are incorporating these campaigns in their marketing strategy.
  • Availability of Good Software: There are software that help in creating effective Pay-Per-Click advertisements. They analyze your advertisements performance and increase scope for improvement.
  • Access to Data: You can access data regarding keywords and make advertisements accordingly. This aids in choosing the best keywords that may be suitable for your campaign. They help in making your advertisements relevant to searches that people put in.


Not many people know that Pay-Per-Click Campaigns corresponds with Affiliate Marketing India, as they tend to use non-tradition advertising methods like SEO, Pay-Per-Click, email marketing etc. It is important that you know which method is best suitable for you business. Therefore, research about making Pay-Per-Click Advertisement to create an effective copy.

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