Search Engine Optimization | Ankit Gupta | Updated: 2010-02-17
Google acts as a voting system. If we place a link to someone's web site on one of our web pages, then it means we are voting for that site. If our site is important enough to have other site's voting for it, (meaning that they've placed a link to my site on their pages), our link to you will help raise your page ranking. However, if our site is NOT important in the eyes of the Google-bots because the sites that link to us do not have a page rank of at least 4 of 10, well then, our link isn't going to do much good at all. In fact, sites with a page rank lower than 4 of 10 won't count as an incoming link at all. Google will only consider a link pointing to your site, if the site that's pointing to you has a page rank of at least 4 of 10. It means that Google is trying to provide quality content sites with more exposure and by using their page ranking system, only the sites with relevant, quality content will be considered in both the search results and the link exchange calculations. So,
As in anything else we do, we should link to sites that we truly believe offer useful content to our site's visitors. The Page Ranking System that Google has in place makes it useless to inadvertently add links to other sites for the sole purpose of 'trading links'. The reality of the situation is, if you are trading links with other sites for the sole purpose of raising your own search engine optimization then you should only trade with sites that have a page rank of 4 of 10 or higher. Take caution, that if the pages you link to are not in some way related to the content of your own site, you'll NOT get the full advantage of their page rank.
Soon enough, you'll find these quality sites wanting to link to you too. Remember, content really is the most important thing... they don't call it the 'information super highway' for nothing you know!
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