Business & Marketing | Admin | Updated: 2014-03-27
Simply put, Mobile Marketing is marketing for goods with the use of a mobile device, typically a Smartphone. This form of marketing provides buyers with customized, and location and time sensitive information which is specifically meant to promote goods, ideas and services.
All thanks to advanced technology, today more than half of the people worldwide use mobile devices such as Smartphone not just to make calls but for playing games, clicking pictures, accessing emails, making online transactions, surfing the Internet and much more. Evidently, it is highly important to find out strategic ways to lure prospective buyers directly on their phones. And this is exactly what Mobile Marketing is all about.
Here are the latest Mobile Marketing Trends In 2014
On the whole, Mobile Marketing is greatly attributable to the rapid growth of the Internet that has completely transformed the way people buy the goods of daily use, book accommodation to stay, look for activities to do and much more.
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