Search Engine Optimization | Admin | Last Updated: 2010-06-24
WordPress is not a new term for those who keep themselves updated with the changing web environment. The emergence of WordPress has eased the task of developing SEO friendly content, thus, it has become quite popular among the web developers and bloggers. WordPress handles almost everything for you starting from the spider friendly URLs, easy accessibility, related content, accurate structure, etc.
No doubt WordPress is excellent but there are some flaws that may screw up your SEO on WordPress. One of the biggest drawbacks of WordPress that hampers your SEO is its heading structure. The default heading structure of WordPress is slightly off as compared to other sites, which eventually hinders your SEO and affects your search engine ranking.
Lets see, how WordPress heading structure screws up your SEO and how we can rectify it along with its drawbacks.
The default heading structure of WordPress sets tag on the title of every page of the website, whereas, for sidebar headings, post titles and other sub sections tags are preset. This structure does not assist web developers and bloggers in achieving high rankings on the search engines.
The only way of correcting this problem is to edit the default structure as per the standard norms. For better SEO rankings set tag for the website's title on home page and use tags for the other articles published on the home page. tag can also be used for the inside pages like archives, contact page, single post page, etc. then only you can descend the heading tag wherever required. Drawbacks of making correction The major drawback of editing the default structure is that you have to give plenty of time in editing your CSS and correcting the style of headings. There are chances of having gaps between the headings of articles, especially in places where you have entered tag manually. After making the corrections, your post will have title heading with, etc. headings without any headings.
This is how WordPress can screw up your SEO and hamper your search engine ranking. We hope that this write-up will help you in taking desired steps for making improvements in WordPress heading structure for attaining good page ranking.
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