Search engine marketing is an excellent way to get traffic to your website, which in can be converted into customers and ultimately more revenues. But easy as it may sound, attracting this traffic is not easy as many a times the visitors end up visiting other websites. Whenever we search on any Search Engine forum, we often land up getting irrelevant links, advertisements, and information. This happens because people practice wrong methods to promote their websites. There are some myths related to Search Engine Marketing, which may get cleared after reading this blog. Here are some common myths:
- Campaign Keywords Are Not Different To Search Queries : People often use random Adwords that suit their product's name, which is wrong. You need to learn about the different match types and the Google keyword tool. Moreover, you need to find out how these Keywords fit to the description of the products and limit your advertisements to only show for searches that are appropriate to your business type.
- There Is No Need To Divide Your Campaign Into Adgroups : People usually think that there is no need to segregate their campaign into different creative for each adgroup. However, this is not true; an adgroup should have 4 to 18 closely matching keywords with creative, in order to answer the query clearly. Google and Yahoo both use the quality score for promoting products that are specifically advertised. Every time your keyword matches a search query, the calculation of the quality score takes place. Therefore, your keyword should have the probability to prompt an advertisement.
- Yahoo And Bling Are Not Effective For Advertising: Yahoo and Bling are less preferred than Google for advertising. You might think that they are not as effective as Google is but this is a myth. In Australia, Yahoo accounts for 11 to 15% of user searches. Moreover, they charge less as compared to Google. Yahoo has always provided cheaper and effective advertising like Google. So, you have an option to drive as many customers to your website and increase your profit levels, by marketing through Yahoo as well.
As you can see, many of these so-called-mythical-facts, if taken seriously, can hurt the SEO campaign for your website big time. So steer clear of such myths, do proper research and make your campaign reach the heights that you wish to.