Domain names are a must, if you are thinking of taking your business online. And in times like these i.e. when the competition is cut throat, having an online presence is vital for a business. The first step in establishing an online presence is registering a domain name. A good domain name goes a long way towards driving traffic to your website and creating a brand identity for in the process. Choosing a domain name is not as simple a task as it sounds. There are some simple tips to be followed if you want a good & effective Domain Name.
As any expert would tell you, an ideal domain name is the one that reflects your business aptly. Like for example, if your business is all about books then you could go for a domain name like Booklovers.com. One look at the domain name is enough to tell a person what the website is all about.
A domain name should be short. This makes it easy for people to remember your domain name. Another advice would be keeping the domain name meaningful. Keeping weird or meaningless names also reduces the recall factor. So the whole purpose of the domain name will be defeated, if a person cannot recall it and find his way back to your website. One more suggestion would be to choose a domain name that is easy to spell to avoid any confusion.
One very important fact that would help your business very much is to choose a business specific keyword as your domain name. E.g. if you are a property related business in India, then Property.com would be a good domain name to consider. This increases your chances of featuring on the search results of people using these keywords.
Another very important tip would be to select .com as the preferred domain for your business as far as possible. It is most popular and demanded domain among all. In case the .com domain is not available, then you could go for other generic domains.
Avoid domain names that are similar to that of existing brands.
Good domain names are great brand building tools. They are a great tool for creating visibility and diverting traffic to you website. They are the best investment for your business.
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