Search Engine Optimization | Anurag Gupta | Updated: 2017-03-17
Just Google it is a common phrase now and people are actually using this search engine to resolve any and every query. With more than 100 billion monthly searches made on Google, our dependency on Google only strengthens.
The words that you use while making any search may seem very trivial to a layman, but for an SEO expert, these are one of the driving forces that bring higher ranking and more conversions on the page. These words or phrases are called keywords in digital/content marketing terms. And these keywords are very important for your search engine optimization. That said; here are few tips that would help you make proper use of the keywords.
Researching for the right keywords is one of the first things that should be done even before you start planning the entire content. And mind it, this SEO keyword research is an ever-going process. There's no stop to the research you make to get the right keyword. You always have to update your keywords according to the latest trends. Here are some tips to search the right keyword for your website.
Once you have researched the right keyword, you need to know its value and relevance in your content to gain better ranking.
Knowing the right value and relevance of any keyword is essentially important for any SEO expert. Before you select any keyword you need to make sure that your audience would actually be using the keyword in their search or not. Your keyword should match the type of website that you own. Here are some steps to know the value of your keyword.
Once you know the right value that your keyword holds, its time you know the right way to use your keywords.
Many people do a lot of research for their keywords still do not get the right traffic even after selecting the perfect one. The reason behind this lag could be the way you are using your keywords. Knowing the right places where to use a keyword is very important for any SEO practice. It not only optimizes your content for better SERP ranking but also erases the possibility of getting stuck by Googles algorithm.
Using the right keywords in the right place would definitely help improve the SEO efforts put in to increase the traffic as well as SERP ranking. Use all the tips that have been mentioned in this write-up to get more ranking and traffic on your website.
2 thoughts on "Everything You Needed To Know About Keyword Selection"
02 October, 2017 at 5:08 am
Great Post & thanks for sharing
Reseau Solutions SL Inc
02 May, 2017 at 7:14 am
Really I like your post. you shared this post in details that will help for easy to understand about keywords selection. keyword selection is the primary key for SEO purpose. and use the keyword in the right place like title, meta description. I am using Adwords keyword planner. thanks for sharing.
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