Google Update | Admin | Last Updated: 2017-02-16
Browsing through Google for my next blog, I was confused to see paid ads covering the top and bottom of my result page instead of the usual right side bars. Almost all the queries I searched, the result page showed the same format. Courtesy of my inquisitive nature and my anxiousness to know about this new change, I searched for it on Google. Google had actually changed its ad layout; and this change was not a sudden one as I was expecting it to be. That said; here's a detailed analysis of everything that I found out about this new layout change and how it could affect your business too.
What Are The New Changes With so many people talking about the new ad-layout, the main question that baffles most of the marketers is, What Are The New Changes. While many of them have got a clear insight on the changes, others are still confused. To clear the air, here are the two changes that took place with the new ad layout launched by Google.
The Impact On Organic Traffic With the removal of ads from the right side of the search result page, and more and more ads being added on top of the organic searches, the marketers using organic search have become all the more confused. In order to hold the position in the organic search, people are keeping a check on their SERP ranking that may be falling down. They are, in fact, using more SEO tactics to increase their ranking on Google.
SEO Tips To Adjust To The New Layout With so many changes being introduced by the Google2s new ad layout, marketers are now looking to increase their SERP ranking using various SEO tactics. With the paid ads taking up the top four and last three search results, the space for organic search results has shrunk. You would now have to make your content more SEO-friendly with additional tactics. Here's what you should do to make it stay in the long run and adjust to the new ad layout.
These were some of the important things that you should know about the new Google's ad layout. All the important topics like the changes made to the layout, its impact on the organic traffic and how to adjust with this new layout to get more ranking have been discussed above. Draft a nice marketing plan to retain your organic traffic without getting pushed down.
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