At the time of getting your website developed from a professional web development company, you must have come across one important question i.e. what is the significance of registering best domain name for your business, when you can settle down on any ordinary domain name? The answer is very simple. Domain name or the URL of website acts as an identity for your web business. It is a major determinant of your web reputation. And, promotion of business, revenue generation, marketing etc. relies heavily on your domain name. A domain name makes it easier for the target audience to locate your website. So, it is requisite to choose the best domain name for your company. Here are the tips that should be kept in mind while selecting a domain name for your website:
- Relevance Of Domain Name
Once you start the brainstorming session, list down all the words associated with your business. Now, just look at the relevance of these words in such a way that the website that you are launching caters to which segment with what; e.g. if you are dealing in a business that is related to selling dog food, then go for a domain name that comprises words like dog, pet, puppy, pooch, etc. on the other hand, if you are selling dog food and choosing a domain name having word like cat, milk, etc. would draw the target audience away from the website, thus affecting the overall revenues. So, choose a domain name that is relevant to your nature of business.
- Keep A Check At Competition
For keeping your domain name unique, and preventing it from getting mixed with other sites, test the chosen domain name against the ones already running on the net. Run a trademark search on the domain name in order to avoid any legal hassle from a competitor. Besides, your aim is to generate revenue and target audience not to get a court order. So, be very sure of your domain name while checking it with the prevalent competitors in the web world.
- Use A Popular Extension
It is best to go with .com as the extension for your domain name. Other options like .net, .org, etc. can also be used. Today also majority of people believe that .com is particularly linked with business. So, for better brand recognition, choose a domain name with .com extension.
- Domain Name That Can Be Easily Spelled
A domain name should be easy to spell and remember. In order to allow your target audience to reach out to you easily, keep your domain name as simple as possible. Avoid hyphens, numbers or odd words.
- Insert At Least One Keyword
Using a keyword in domain name automatically promotes the web business. Hence, keyword rich URL should be used for effective promotion.
The above mentioned tips should be kept in mind while selecting the best domain name for your website. If followed carefully, a web business can scale growth and revenue in no time.