Search Engine Optimization | Ankit Gupta | Last Updated: 2019-07-30
Online shopping is trending nowadays as who would not love to shop that too in the comfort of their home. You just need to click and the product will deliver to you shortly. People start their purchasing right by jumping onto a search engine. This may increase competition among marketers even. Hence, being in the e-commerce industry you need to take care of certain factors. SEO is one of them.
If you want to run a successful eCommerce company India, it is important not only to create a website but, make it visible to the very first page of the Google with the help of a good SEO India company.
Hence, it is the high time you need to roll up your sleeves and pays attention to read this blog. Here you get to know some common SEO India mistakes you should never fall a prey to.
1. Relying on Ranking Alone
The aspects that determine your site rankings on search engines can change at any moment. Concentrating too hard on your ranking can lead to a bad case of channel vision. Instead of working at the base you will lose to serious tactics which will no longer work and you will have no idea why.
2. Lack of Product Reviews
As far as SEO is concerned at e-commerce, product reviews are an effortless way to get new content onto your product pages frequently. You can boost up your rankings for the terms like "product reviews". This might even help find your eCommerce website ranking on long-tail keywords from the reviews. The benefit lies in the content, users write the reviews. You're getting content with the words your buyers naturally use.
3. Duplicate Content
With the presence of multiple sets of the same content, you are lucky to get ranked only on one of them. Not all will rank in the search engines. Furthermore, if that content exists anywhere else before you took it up, there are chances you will not get rank at all. You are more likely to get penalized even.
4. Ignoring Google Analytics
Google Analytics is the best partner at SEO. Without it, you're missing out on an exceptionally valuable resource for optimizing your e-commerce website design. The regular insights there can give you an idea of what is working and what is not on your site. If you ignore it, you\'re blindly fumbling around losing a chance upon success.
Google does not like spammers and it does have a very particular set of skills that help it find them. These skills make it a nightmare for spammers. If you don\'t spam, you have a chance to rank. Google will not look for you, it will not penalize you. But if you do, in all seriousness it really will penalize you for spamming.
6. Lack of blogs
Any business can benefit from content marketing, and if you aren't engaging in it, you're missing out on a ton of potential users. Your content can be used as a fuel for SEO in India, email marketing, social media marketing, and advertising campaigns.
7. Missing regular updates on your site
Visitors enjoy visiting a website that is regularly updated with new content. Hence, take sufficient time to update your core site content whenever your brand goes through a major change. Also, post new material to your blogs at least once or twice a week. This simply assists e-commerce companies in India doing business online earn higher search rankings, build an audience, and grow up a reputation.
8. Poor site loading speed
Your website needs to be optimized for potentially the fastest loading speed. Here are some easy and quick ways to do that:
The simple explanation is if your website has a lot to load, it will take a while. Choose online marketing solutions smartly.
9. Keyword Research
When researching keywords, many e-commerce businesses spend so much time focusing on finding keywords relevant to their products that they forget to focus on keywords their target audience is searching for. Keyword research is a vital part of SEO for this very reason. Categorize what users are eyeing on Google and optimize those words. It is vital to do so to attract more organic search traffic to your website pages.
10. No Mobile Optimization
These days, mobile users now make up the majority of traffic from search engines and should be specially catered to. Hence, mobile optimization is a must. Mobile optimization is the course of action to make your site more functional for mobile users. It consists of making your website content simple to read in mobile without zooming or scrolling. It is ensuring the compatibility of your images and videos and makes sure your buttons and forms are easily communicating.
You often make these mistakes while doing e-commerce website designing or working on SEO that drastically cracks your search engine ranking. Put up all necessary steps like hiring an expert SEO India company to get into a win-win situation.
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