The online business that you set up is, in essence, similar to a brick-and-mortar business establishment. You need to have potential leads and buyers. In a regular shop, you would make sure that the location of the shop is such that people can reach easily. Likewise, in the cyber world, you need to address issues like Page load time and SEO. The solution to these concerns is in the form of two simple words, Page Caching! It can drastically improve the loading time of your web pages which will have a positive impact on the search engine rankings. This brings you to the most important question of the moment. What is Page Caching? Just like we keep snapshots of people who we don't see regularly, Cached pages are buffers stored by the OS in the main memory for easier and faster access. They are created when search engines stores a back up of that page to display to the viewer instead of the most recent version of the page. The viewer is also informed that he/she is viewing the cached version and is also notified of the most recent version.
There Are Several Types Of Page Caching Which Includes: Quick Cache
- Catches the page output instead of compiling the PHP page
- Results in enhanced page caching
- Page load time reduced upto 80%
WP Super Cache
- Is used in a Word Press environment
Alternative PHP caching
- Caches data with intermediate PHP code
Page Caching lowers load on server and so is extremely beneficial for high traffic websites. The information is delivered quickly to the viewers and so they do not move on to another site. It is important to look around and adopt smart ways to improve your online business. Page Caching is definitely one such technique!