Social Media Marketing | Anurag Gupta | Updated: 2015-09-28
A study conducted by Link Humans suggests that social media marketing would generate whopping revenue of $9.8 billion in the year 2016. All the social media marketers are coming up with new ideas and techniques to taste a share in this sum; spending not just millions of dollars but many other resources as well. One thing, however, is quite certain, not all the marketers get to taste victory. While some of them get a share in this whopping sum, others fail to generate much revenue from their social media marketing campaigns. The only question that hovers over the mind of every marketer is what the top-notch brands do to gain so much of popularity. If the same question is also bothering you then below we have the success stories of 8 brands that created a social buzz in 2015. Take insights from them and build an amazing brand image.
On the launch of its most affordable 4g cell phone in India, Lenovo used a unique technique to engage people in their social campaign. They got Indian Bollywood celeb Ranbir Kapoor, who did not have any social media presence, to join 6 different social networking platforms for six hours. He took to Twitter, Facebook, Instagram, Tumblr, Snapchat & Vine to promote Lenovo A6000. The promotion was indirect but sure became a big hit.
Britannia started a new #5050Feeling campaign to promote its brand during IPL 8. It was the sponsor of Royal Challengers Bangalore and got the players to make short videos for their fans. It also asked the fans to send their video as #5050Feeling and offered the best entry a chance to party with the RCB players creating a buzz among the people.
Reebok has always been in the social limelight for its engaging ad campaigns. In order to focus more on its mantra #FitnessIsForEveryone, Reebok signed up one of India's most popular and best-selling author Chetan Bhagat and got him on a 100 day fitness program called Reeboot 100. Chetan Bhagat kept posting about his fitness progress and helped build Reebok's brand awareness.
Ariel took the initiative to promote gender equality by coming up with its campaign #ShareTheLoad. This advertisement shot the question Is Laundry only a Woman's job? It wanted men to know about the hardships of doing household chores and how men should support women in this sphere as well. Many celebrities participated in this campaign and made it a big hit among the people. It engaged men to share their selfies while pledging #ShareTheLoad.
Amazon India came up with a very interesting concept that every Indian loves to do, they want to see more. Whatever they want to shop, their desire to see more never ends, so the campaign #AurDikhao. Amazon promoted its 22 million product line with this campaign. The song Hindustani dil kehta hai aur dikhao aur dikhao could be heard on everybodys lips.
Cadbury used its iconic Ramesh and Suresh duo during the 2015 IPL to do some commenting in their very typical way. They are the face of Cadbury 5 Star and work perfectly for its tagline Jo khaye, kho jaye.They even made the duo go real with making their presence felt outside PVR Cinemas in Mumbai and Gurgaon. They posted these videos and created a social buzz with this live entertainment orRamesh and Suresh lost moments.
Snapdeal hired the perfectionist star Aamir Khan for its Dil ki Deal campaign. Its sole aim was to weave an emotional connection with all its buyers; thereby getting more of them to trust this e-commerce website. They asked people to come forward and share their stories where they made someone happy by doing something special for them and shared it on social media. People loved this concept and turned towards Snapdeal for many of their needs.
Fair & Lovely faced quite a lot of criticism for associating fairness with beauty and a parameter of boosting self-confidence at work. To clear away these negative comments, Fair & Lovely came up with a new idea of sharing short videos on how to boost self-confidence at work by getting everything the right way. It got a number of vloggers to share their insights and became popular among the people. It also engaged many women to share their videos on various questions and gifted them with Micromax Canvas A1 to the winners.
These were eight of the most talked-about brands that created a social buzz in 2015. The techniques they used were undoubtedly amazing and helped them get more user engagement. Whether it was about sharing video snippets or engaging people using competitions, there are several ways you can use social media for a great marketing plan. Choose your plan wisely to get great returns.
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