Social Media Marketing | Admin | Updated: 2013-12-19
The virtual communities or networks that enable interaction between two individuals residing at a considerable distance are known as Social Media. The Social Media includes social networking websites, emails, and messengers. The Social Media offers Social Networking Services through which an individual can interact with his friends, family and colleagues by sharing pictures, messages and documents. Social Media is a powerful tool that almost all the companies are employing to promote their brand and products. Companies advertise their products and brand on these social media like Facebook, Tumbler, Orkut, Twitter etc., to garner attention of consumers. There are many advantages of using Social Media for the purpose of Marketing, few of which are enlisted below:
This interaction helps in establishing a bond between the customers and company which is a profitable deal for the company.The time and cost invested in Social Media Marketing is much lesser than other types of marketing, yet the benefits reaped are comparatively more.
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