Tips & Tutorial | Anurag Gupta | Last Updated: 2016-10-25
Using keywords or phrases on your web content to enhance your business is an easy option to get quick results. However, this does not promise long-term user engagement to your site. Blogging, on the other hand, ensures this along with increased web traffic. Presently, many companies have incorporated this idea in their business plans.
A business blog can have a tremendous effect on the revenue of the company. However, not all companies are able to generate positive results. The reason behind this lag can be the poor quality of your blog posts. Here is a quick guide that would help you enhance the quality of your blog post, resulting in better revenue.
Let's start from the very beginning. The most important thing in your blog is your main idea or the gist of the blog. People would not read a number of blogs on the same old topic. The idea of your post should not be already there in the vast expanse of the internet. A reader would eagerly click to read your post when they find a new idea flashing in front of their eyes. It is recommended that you think out-of-the-box while selecting your topic. One should always believe that somewhere, someone must be having a better idea than you, so adopt a unique idea that would serve the purpose of enhancing user engagement.
Done with that, next comes your research and planning. This calls for an exercise full of efforts. It is necessary that you know your readers well before you start writing your blog. Creating a buyer persona would be recommended to deliver great content. Once you have created an image of your buyer, the next thing to do is learn about their preferences and write accordingly. Keeping the targeted audience in mind, deliver a content that is sure to lure them to your post and make them visit your site to read more posts. Always remember, doing the homework before you commence writing your blog is indispensable.
A store displays its best material on the mannequin, the same way, a blogger needs to carve out an excellent headline. This will not only cater more readers but also help them know the quality of post they are about to invest their time in. Researchers have put forward two approaches to create a blog title. The first one says that the title should always be to-the-point and comprehensible. The second approach towards writing a headline is to engage into a more abstract form. In addition to that, many bloggers have concluded that a headline with numbers in it is sure to attract more web traffic.
The use of the 3-Cs of writing, i.e., crisp, clear and concise, is the main ingredient in the recipe of creating a great business blog post. In order to create a crisp prose, clarity of the subject is must. A blogger should write content related to the topic and not get flown away with emotions. Keep in mind, that a good blog post does not use jargon language. It is also proven that posts with short and direct sentences can be easily grasped by the readers, whereas, long posts are mostly avoided. Get more readers by incorporating this writing technique in your next post.
For any blogger to be successful, it is important to create a niche in the online world. An exercise of posting regular quality material on your blog will enhance the web traffic; thereby, triggering the revenue generating mechanism. This exercise will also help you in search engine optimization without shelling out extra bucks. A regular and consistent posting schedule will work miracles to improve your user engagement.
Reader engagement is a must for any blogger. Many bloggers have incorporated the habit of posing questions towards the end of the post so as to get quick replies. Many more ask readers to cite their queries or problems and expect easy suggestions. This helps initiate a conversation with your readers.
There are no second thoughts about the importance of keywords for search engine optimization; however, compromising the quality of post by stuffing keywords is never beneficial. Keywords may enhance your ranking on the search engine result page (SERP), but it may hinder you from achieving your actual purpose of user engagement. It may be beneficial for the short run, but a blog with the quality material will serve you for a longer period.
It is quite easy to update a blog post in this tech-friendly and innovative generation, but to write a quality blog post would always gather more appreciation. For businesspersons, blogging can act like a success mantra in increasing their web traffic. So, put on your thinking hats and start posting to enjoy profits like never before.
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