Social Media Marketing | Anurag Gupta | Last Updated: 2017-06-13
Social media is here. It's not going away; not a passing fad. Be where your customers are: in social media. ~ Lori Ruff
The true power of social media is perfectly captured in this statement by Lori Ruff. True indeed that social media is not a passing fad and to be with the customers, a brand has to be present there on the magical realm of social media. Today, social media is that magic-wand which can make or break any brand's identity. Social Media is helping businesses to reach out to billions of people in a single go and even create a buzz with a single swish and swirl. It has turned out to be a powerful tool for brands that want to do promotional activities for successful marketing their products. While every digital marketer has already avowed to the power of social media for product promotion n, to seal its success, shrewd marketers use these 7 ways for promotion of products on social media. Let's have a look.
With more than 1.94 billion monthly active users and five new profiles created every second, it wont be wrong to call Facebook as the most powerful social media tool for product promotion. Importing and setting up the online store on Facebook using StoreYa app can help you redirect your Facebook audience to your store. This app lets you import your online store to the Facebook page so that billions of people can view your products through this medium.
More than 14% of the marketers have agreed to have used Live Video in 2016 and more than 43% are still planning to use this latest feature for their product promotions. Brand events like product launches can be streamed live on Facebook, Twitter, and Instagram to attract and inform them about the product. In addition to that, you can also add behind the scene live videos about the making of the product to excite the audience and make them anticipate for the product launch.
Whether it is Instagram, Facebook or Snapchat story, the images you flash on the stories should be linked to the product page. This latest expiring content in the form of stories can be very helpful in promoting any type of product on social networking sites. While promoting your products here, don't forget to add links to your product page to show the path to the user for further queries. Instagram, Facebook, and Snapchat offer the feature of adding clickable links in the story so that the user can be taken directly to the product page.
Organizing contest is one of the most popular ways of promoting a product online. The contests gain quick attention of the social media audience which further accelerates participation, awareness, and ultimately increases your product sale. Social media contests asking people to click pictures, share videos, fill up slogans or share their thoughts about a specific product on social media sites can become an instant hit if accompanied by some really cool and amazing perks. Big brands like Maggi, Dove, Coca-Cola and many more have used social media contests to promote their products online, and so should you to get quick results.
Instead of blowing your own trumpet and singing your own praises, show social proofs to the audience that speak loudly about your product. These proofs strengthen the trust of the audience on your brand. People are more inclined to buy products that have been approved by common people like them. So why not take testimonials of the customers (both as texts and videos) and show it on your social media pages to promote your product. You can also post user generated content like videos or images of the customers using the product and show it display their contentment.
Who doesn't like free deals and discount coupons? With more than one-third of the world population using social media, you can easily attract this big number by offering deals, offers, and promo codes on various social media sites. You can offer also play with the human psychology to offer timeout deals and get them to actively visit your product page. Try to customize each deal to make your audience feel special by adding names to the discount cards, giving away special discounts on birthdays etc. Timely deals and promotions would make them come back for more and ultimately increase the brand loyalty of your customers.
Hashtags are a great marketing resource that guarantees customer engagement on various social media sites like Twitter and Instagram. You can create your own product promotion hashtag and optimize it with relevant keywords for discovery. Having a unique hashtag for product promotion enables the users to get in touch with you and seek more information about your product through this new means. It helps people connect with your product and openly talk about it, which ultimately make it a trend on social media. Hashtags also help you know your brand advocates who are engaging with your hashtag and showcase their recommendations.
Social media is indeed an amazing platform to attract many eyeballs to your product. A product well-promoted on social media not only gets higher publicity but also gets better prospects for higher sales. Leverage its power for your product promotion by combining a well-planned social media marketing strategy with the 7 ways discussed above to see the results of your promotion efforts touch the sky.
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