Tips & Tutorial | Anurag Gupta | Last Updated: 2017-09-03
There's no negating the fact that speed rules in today's world. People are becoming more restless and intolerant towards slower things; the case is no different with the website. People today do not want to waste even a single second of their life waiting for a website to load and would eagerly skip to another site that loads faster. In fact, a study conducted by Kissmetrics concludes that 47% of consumers expect a web page to load in 2 seconds or less and more so 40% of people abandon a website that takes more than 3 seconds to load.
Not just user-retention, even Google uses site speed as a pivotal parameter to determine the ranking of the site. It gives higher ranking to sites that load within 1-3 seconds and pushes the ranking of others lower on the result page. To avail these dual benefits, it has become paramount for businesses to give unwavering attention to the site speed. The seven tips discussed below would help you boost your website speed and grab the attention of both the users as well as search engines.
Choose A Fast Hosting Company
The hosting company you choose for your website plays a pivotal role in determining the page speed online. A fast hosting company can transform the speed of the page from average to lightning speed in a small time. While choosing a hosting company, ensure that it offers fast transfer of data and information from the server to the user. A web hosting company that offers high network uptime and instant activation should be the first priority while choosing a host to increase the page speed.
The database of the website has a strong impact on the page speed. It needs to be optimized in order to improve the speed of the website. The addition of indexes can be an effective way to optimize data and help it find any information faster without having to go through millions of records. Indexing helps in narrowing down the information/data into smaller chunks and enables quick scanning; thus, cutting down the page load time.
Enable Compressions And Caching
Enabling caching of the content that does not change frequently helps decrease the page load time by many seconds. A number of permanent images, scripts, stylesheets, logos, and texts can be created into cache that does not need to be downloaded uniquely every time the page is loaded. Creating compressions can also be an important way to boost the page speed. Allow the server to GZIP compress all the resources before transferring. These compressions can be decompressed by the browser. This method of compression by the server can help reduce the page load time by around 60%.
Use Content Delivery Network
By using Content Delivery Network aka CDNs, you eradicate the need of accessing central location of server host every time the user makes a search, thus offering instantaneous access. CDNs are present all over the world and decrease the time spent by the user to reach out to the web hosting server located far away. A copy of the website and all its data should be stored on the Content Delivery Networks so that the user can access the website and essential information from the nearest server offered by CDN. Google's free CDN called PageSpeed Insights can be used by websites that want to boost their page speed without shelling out a fortune.
Limit Unnecessary Plugin Usage
There are a number of plugins available today that tempt website owners to add them for a better website experience. However, the number of plugins has an immediate impact on the speed of the site. Every plugin runs on some resources and the more resources your website uses, the lower would be its loading speed. Avoid the use of unnecessary plugins and keep only those that are essential. Selectively disable plugins and keep measuring the site performance to know which pl ugins are affecting the speed. Delete or deactivate these plugins to boost the site speed.
Put CSS And JS Resources In Order
Regularly Update Site Scripts
Outdated site scripts can be a strong reason why the speed of your site has slowed down over time. Keep checking the site scripts in CMS or e-commerce platforms to ensure that they are up to date. Keep them updated with all the latest updates released by the providers. Coded roadblocks can be easily eliminated by updating the site scripts to the latest versions created by the script developers. Updating the scripts and plugins to the latest versions can play a crucial role in boosting the page speed online.
Remember, internet users have become less tolerant of websites that are slow to load, whereas, a site that's blazing fast will be loved by all. By incorporating the above-mentioned tips in your website, you can easily boost its speed and improve its performance. Try them now to enjoy high traffic in just a few months.
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