Search Engine Optimization is a never-ending struggle for greater visibility and higher ranking in the online world. With over 1.2 billion websites as the competitor, the challenge to stay visible and drive higher traffic becomes all the more arduous. The fighters, aka webmasters, need to arm themselves with the most effective SEO tools to stay ahead in this game of visibility and emerge victorious.
These tools help you perform various SEO tasks and analyze and measure the efforts in a matter of minutes (sometimes, even seconds). Without SEO tools, activities like keyword research, rank tracking, understanding user behavior, backlink analyzing, site auditing etc., would become a strenuous affair, consuming hundred times more energy, resources and time. So, in order to save your time, energy and resources, it is indispensable that you make use of the most effective SEO tools.
If you are wondering which tools to use, here we have a list of the top 7 SEO tools that would help you gain a competitive edge over all the other websites and lead you straight to the search engine's first page.
SEM Rush is the best online tool for monitoring the ranking of any site. You can track your competitor and have a better understanding of their keywords and SEO strategy by using the SEM Rush tool. You just have to add your competitor's link in this tool and it will show you the result of all the keywords for which your competitor is ranked. In fact, you can also view the pages of your competitor that are generating the highest traffic. Use it effectively for site auditing, rank tracking, keyword planning and competitor research.
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Any search engine optimization strategy is incomplete without Google Analytics. This tool by Google helps you understand the user behavior and how they are interacting with your site. It enables you to track the progress and measure the success of your SEO efforts for future improvements. It is a magic wand for SEO professionals as it shows the demographics of the users, the effective keywords, real-time users for different sources, and much more.
Ahrefs is one of the best freemium tools for conducting any type of research or link analysis. It has a massive index of over a trillion links that are regularly updated every day. It empowers you to improve your site performance by tracking and analyzing back linking data. You can also know the rate of acquisition of links or even the rate of loss of links over the years to monitor your performance before launching any type of SEO campaign.
Are you looking for an SEO software suite that contains a number of quality tools for an overall search engine optimization? If yes then Moz would be a Godsend for you. It has a number of user-friendly inbound marketing tools that would allow you to perform various tasks for higher SERP ranking. You can do on-page optimization, keyword research, link analysis and much more. Open Site Explorer, Mozbar, Moz Local and SERP Overlay are some of the SEO Moz tools that you should be adept with for effective utilization of this suite.
One of the most commonly talked about SEO tool is Screaming Frog. It is a crawl tool that works with the main objective to perform audits without wasting much time. It provides in-depth information about each page within a few minutes of URL addition. It is free for the first 500 URLs and offers an analysis of the roadblocks in SEO like broken links, oversized files, duplicate links or content, missing metadata and much more in just a few clicks. Screaming Frog SEO Crawler/SEO Spider and SEO Log File Analyser are must-haves for all the SEO experts.
Google Search Console
Previously known as Google Webmaster Tools, Google Search Console is a free SEO tool offered by the search giant Google. It enables the webmasters to index their websites and optimize them for increased visibility. With the help of Google Search Console, you can monitor and maintain your rank on Google to know how the search engine views your website. It helps you know whether Google can access your content, create high visibility content, monitor the malware problems to resolve them in time and know other important data about your site.
To know about how your content is performing online and make the necessary changes to improve visibility and engagement, BuzzSumo is the go-to app for webmasters. It breaks down the content across various metrics like keywords, topics, domains etc. With the help of the data presented by BuzzSumo, you can create better content and optimize it for higher ranking. This tool also helps you measure content marketing results, target influencers and become a smarter marketer for better ranking of the website. If an SEO tools comparison is done between BuzzSumo and any other tool for content marketing analysis results, it would easily beat all of them to come victorious. The list of top SEO tools does not end here. You can find a number of other tools like Wordtracker Keyword Tool, Long Tail Pro, Spyfu, Botify, SEO Powersuite and many more. While the above-mentioned SEO tools are the most effective ones for SEO, you can try out others as well to perfect up your SEO game and gain higher ranking.